How to turn negative feedback into a positive outcome for your practice [VIDEO]

July 2, 2012
Issue 7

The third video interview in a series on social media with Dr. Edward Zuckerberg, the dentist dad of Facebook Founder Mark Zuckerberg, touches on the fears that dental professionals have about using social media and why they should overcome them.

The third video interview in a series on social media with Dr. Edward Zuckerberg, the dentist dad of Facebook Founder Mark Zuckerberg, touches on the fears that dental professionals have about using social media and why they should overcome them.

Jim Higgins, CEO of Solutionreach, asked Dr. Zuckerberg to share his strategies for using Facebook to communicate with patients and how he engages with patients beyond the quick messages.

Related:How to rapidly communicate with your patients

"We are discovering new ways to use Facebook every single day," explained Zuckerberg. "People who have read an article that I have written about social media and ask if they should really use Facebook express concerns about negative statements that people will put up."

Zuckerberg explains that this is actually a great opportunity offered through Facebook. Watch the video to hear how you can use Facebook to address negative feedback to create a positive outcome for you practice.

Next Week's Topic: How to manage your social media presence.