How to succeed with millennial associates

September 21, 2017
Dr. Marc Cooper

Dr. Cooper's professional career includes private periodontist, academician, researcher, teacher, practice management consultant, corporate consultant, trainer, seminar director, board director, author, entrepreneur and inventor.Dr. Cooper has studied with masters in many disciplines, participated in formal business educational programs, and worked as an independent contractor with top-flight consulting companies. In 2011, Dr. Cooper was selected as a coach for the prestigious TED Fellows Program.The Mastery Company has been in existence since 1984. Dr. Cooper's client experience in dentistry includes solo private practice, small partnered practices, managed group practices and retail corporate enterprises. Dr. Cooper has worked with numbers of health care entities such as insurance companies, clearing houses, bio-technical companies and disease management companies, as well as the senior executives and boards of large hospitals and hospital systems and a number of their related physician groups. In addition, Dr. Cooper has worked with Silicon Valley start-ups and Fortune 500 companies. He has worked with dental clients in the U.S., U.K. Canada, Chile, Brazil, Portugal, Italy, Greece, Dubai, Abu Dhabi, Oman, Singapore, New Zealand, Australia and Israel.Dr. Cooper is author of eight successful books; Mastering the Business of Practice, Partnerships in Dental Practice, Running on Empty, SOURCE, Valuocity, Valuocity II, Valuocity III, and The Elder. His electronic newsletter reaches thousands of subscribers in 31 countries. Dr. Cooper also co-developed a suite of online dental practice management assessment tools.Dr. Cooper can be contacted

Those who have a good understanding of millennials will find greater success within their practices.

From Nov. 2-4 at the JW Marriott Houston Downtown, we will be holding our Associate Summit, a two-and-half-day conference on the various aspects of recruiting and retaining associates.

We produce and deliver this summit because we fully understand that associates and associateships are very difficult and exceedingly challenging. By presenting speakers and panelists who have deep expertise and experience in the area of associateships, attendees get direct knowledge and wisdom of this difficult and many times uncertain domain of associates and associateships.

More from the author: Why wisdom is critical to dentist CEO success

Like it or not, your company’s future performance, negotiable value and operational value are becoming more and more determined by millennials.

The deeper understanding you have of millennials, the better your leadership, management and structures for working with them. The more you understand them, the better your communication and relationships will be with them. The better your communication and relationships are with millennials, the greater their levels of commitment and responsibilities will develop.

Whether you are attending the Associate Summit or not, I strongly recommend you watch the video below. It will open your eyes to the things you need to do now and in the future to have millennials in your organization be successful. If you are attending, this video is tremendous preparation for the engagement.

I know you didn’t ask for this situation with millennials, but you have to deal with them as you move into your future. This a fact; there is no way around it.