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Marketing by both digital means and print materials can help your practice reach a wider audience and retain that audience. But the price of using the post office has gone up, so here are some ways to keep your print marketing going and your budget down.
Print isn't dead yet, and the benefits of marketing with print materials can help bolster your practice.
Many practice owners may not be aware that postal rates increased by an average of 2.5% in January. However, there are several shortcuts that can save dental marketers money, lessening the price hike’s impact.
How to Maximize Your Mail Campaigns
With prospects for postal reform improving, now is a good time for dental practices to increase their direct mail efforts. By taking advantage of promotions for using mostly new technologies and techniques, marketers can position themselves as a relevant omnichannel business. Allowing them to also save money in the process.
In recent years, the USPS has been providing incentives to companies to use innovative response technologies and printing techniques in their direct mail campaigns. The goal is to engage recipients across both print and online channels, as well as to improve the user experience. Although no promotions were offered for 2018 mail, starting in February, the USPS began offering several different promotions for 2019.
New Mail Promotions for 2019
These promotions run for anywhere from three to six months each. For more information and to participate, visit the USPS Postal Pro website for specific details on each promotion. Outside of these offers, careful planning is key to maximize your direct mail campaign ROI. Mail that looks forward by creating better marketing experiences for consumers is even more crucial for shaping a good future than maximizing the efficiencies now possible.
An experienced mail partner can help qualify your prospect list, create an eye-catching design, and guide you through USPS rules, saving you time and — you guessed it – more money. With individualized, relevant messaging and impressive print techniques in their toolbox, dental marketers can ensure a bright and profitable future for direct mail.
For more practice management insight, read on here!