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Glidewell Acquires ORB Innovations for Smart Oral Appliances


Glidewell has acquired ORB Innovations, developer of smart oral appliances that track physiological parameters and biomechanics.

Glidewell Acquires ORB Innovations for Oral Appliances. Image: © ORB Innovations

Glidewell Acquires ORB Innovations for Oral Appliances. Image: © ORB Innovations

Glidewell has announced the acquisition of United Kingdom-based startup, ORB Innovations. ORB Innovations is known for its development of smart appliance technologies that allow users to measure physiological parameters and biomechanics. Likened to a fitness tracker in a press release from ORB Innovations, the ORB technology platform will be a good inclusion in Glidewell’s portfolio, according to CEO and co-founder of ORB, Robert Paterson.

“We are thrilled to join the Glidewell family. As one of the largest dental companies in the world, with a 50-year track record of pioneering new technology, we feel we have found a natural home,” Paterson says in the press release. “The acquisition will allow us to accelerate the launch of our unique platform in the United States and to increase the pace of our research and development in other areas. Together, ORB Innovations and Glidewell will bring to market a whole range of smart oral products that will provide flexible new options for health-concious consumers.”

ORB Innovations is mainly in the sports markets. Glidewell aims to support ORB in wellness areas as well, according to CEO Stephenie Goddard.

“We see the platform the ORB team has developed as an exciting evolution for the sports market,” Goddard says in the press release. “And it’s easy to envision application in other wellness-related areas, in line with Glidewell’s mission to bring innovative solutions to dental practitioners and their patients all over the world.”

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