• Digital Dentistry
  • Data Security
  • Implants
  • Catapult Education
  • Digital Imaging
  • Laser Dentistry
  • Restorative Dentistry
  • Cosmetic Dentistry
  • Periodontics
  • Oral Care
  • Cement and Adhesives
  • Equipment & Supplies
  • Ergonomics
  • Products
  • Dentures
  • Infection Control
  • Orthodontics
  • Technology
  • Techniques
  • Materials
  • Emerging Research
  • Pediatric Dentistry
  • Endodontics
  • Oral-Systemic Health

Fix Your Marketing Message to Keep Dental Patients Engaged

Feature
Video

Maybe you're having a difficult time keeping patients engaged with your dental practice. Maybe they're coming in once for an emergency procedure, then you aren't seeing them again years. It's possible that the issue is their commitment to oral health. Or it could be that your marketing efforts aren't effective. Blair Drenner, vice president of strategic business development at eRelevance Corporation, talks about refining your marketing message to keep your patients coming back.

Maybe you’re having a difficult time keeping patients engaged with your dental practice. Maybe they’re coming in once for an emergency procedure, then you aren’t seeing them again years. It’s possible that the issue is their commitment to oral health. Or it could be that your marketing efforts aren’t effective. Blair Drenner, vice president of strategic business development at eRelevance Corporation, talks about refining your marketing message to keep your patients coming back.

Interview Transcript (slightly modified for readability)

“I think the best way to re-engage patients that haven’t been in the practice for a long time, I think there’s a couple of main components. One is, have a message that is applicable for them. Often times, dental practices are simply sending newsletters or appointment reminders that are generic in nature when really they need to make sure they know who their client is and the types of clients, and reach out to those clients in a very personalized manner.

The second thing is the way that we reach them. Often times, dentist are sending messages. The easiest way is through email. Email is something that’s probably either 15 or 20 years old, in terms of its ability to reach people. Most open rates are only around 20 percent. My question is, how do you reach the other 80 percent?

It’s a very important to develop a multi-channel approach, which is reaching people in the way that people communicate these days, and different generations communicate, which is via social media, via web landing pages, via text messaging, conversational marketing, as well as email. It’s important to increase to reach them as well as have applicable and information and content for them.”

Related Videos
Mastermind - Episode 37 - Thinking Outside the Box for Dental Practice Solutions
CDA 2024 Video Interview with Kuraray Noritake's Dinesh Weerasinghe and Richard Young, DDS
Mastermind – Episode 35 – Finding Strength in Our Differences
The Uptime Health Story: An Interview with Uptime Health CEO and Co-Founder Jinesh Patel
Mastermind – Episode 34: Proactive Dentistry, Diagnostics, and Early Detection
2024 Dental Products Report Spring Selection Bracket Reveal Video
Process of Care Workflow and Repairing Early Caries with Guided Enamel Remineralization
Addressing Unmet Needs in Early Childhood Oral Care - an interview with Ashlet Lerman, DDS
© 2024 MJH Life Sciences

All rights reserved.