Dr. Fresh Inc. leaps into natural product market
President & CEO of Dr. Fresh, Inc. “At the recent Natural Products Expo, we witnessed first-hand the high degree of credibility that the Dr. Ken’s brand enjoys among natural products enthusiasts.” “With our extensive R&D facilities and in-house state-of-the-art automatic mouthwash production line, we believe we can achieve economies of scale and reduce current product cost substantially, which makes this a very attractive acquisition for us,” says Daniel Enriquez, VP of Sales.
President & CEO of Dr. Fresh, Inc. “At the recent Natural Products Expo, we witnessed first-hand the high degree of credibility that the Dr. Ken’s brand enjoys among natural products enthusiasts.”
“With our extensive R&D facilities and in-house state-of-the-art automatic mouthwash production line, we believe we can achieve economies of scale and reduce current product cost substantially, which makes this a very attractive acquisition for us,” says Daniel Enriquez, VP of Sales.
In marketing the line, Dr. Fresh will be tapping into the considerable expertise of Dr. Ken’s founder, Dr. Kenneth Nussen, a celebrity dentist and a firm believer in the phenomenal benefits that green tea extract brings to oral care products. The products result from Dr. Ken’s lengthy experience both as a private practitioner, researcher and innovator.
“I am a fanatical believer in the quality of these products, and personally use them every day,” says Natalie Butler, President of Earth & Nature, Inc.
Adds Enriquez “Not surprisingly, Dr. Ken’s products are already embraced by doctors of natural medicine. Now, with Dr. Ken as our spokesperson, we plan to invest heavily in building support for the brand among the professional dental community.”
