The Dental Trade Alliance’s 2MIN2X promotes children’s dental health on billboards and airwaves across America

June 2, 2013

As referenced in a recent message from Gary Price, President and CEO of the Dental Trade Alliance, the 2MIN2X campaign is taking shape with nearly 500 billboard placements across the country, including the one pictured below in Chicago.

As referenced in a recent message from Gary Price, President and CEO of the Dental Trade Alliance, the 2MIN2X campaign is taking shape with nearly 500 billboard placements across the country, including the one pictured below in Chicago.

The campaign, working in partnership with the Ad Council, encourages parents to take a proactive role in preventing oral disease in kids by ensuring their own children brush two times a day for two minutes.  On top of a widespread media push, the 2MIN2X website offers activities, silly videos and fun video games as well, all designed to communicate the importance of brushing twice a day for two minutes.

A 2MIN2X billboard spotted in Chicago

According to Price, nearly 1 million visitors have already been to the site, and in July the organization will begin evaluating the success of the campaign with the cooperation with the Ad Council.

The product of a consolidation of the American Dental Trade Association and the Dental Manufacturers of America, the Dental Trade Alliance serves as a voice for the dental industry in promoting regulatory matters, public policy and more. For more information about the Dental Trade Alliance, head to the organization’s website at www.dentaltradealliance.org.