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Dental Trade Alliance, Lanmark360 partner for social campaign resources
The 2 companies have created a social media campaign for practices to use in an effort to drive patients back to the practice.
The Dental Trade Alliance has partnered with Lanmark360 to create a social media campaign designed to help patients return to their dental practices.
The campaign allows dental practices to display across a variety of social platforms and was based on the findings of a recent nationwide patient survey, according to a press release from Lanmark360. The survey found that many patients exhibited a willingness to return to routine dental care.
“We found over half of the respondents had fallen behind on their dental care due to canceled appointments,” says Howard Klein, Lanmark360 president. “Over 50% of respondents say they intend to return to their dentist for a routine cleaning within the next three months.”
The social media campaign includes short videos and suggested posts reminding patients that it’s time to come back for dental care. Videos can be used in a variety of ways—select videos can be downloaded and posted to social channels using the provided captions, downloaded all at once, or posted directly to Facebook and Twitter.
“Now that COVID-19 quarantine restrictions are easing up throughout the US, more dental practices are once again open for business,” said Gregory Chavez, CEO of the Dental Trade Alliance. “This social media campaign is a simple and effective way for dentists to remind patients that it’s time to make an appointment.”
To learn more about the campaign and to download free content, visit postsformypatients.com.
