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Heather Colicchio is the president and founder of the American Association of Dental Office Managers (AADOM). You can learn more about AADOM and reach Heather through www.dentalmanagers.com.
My answer to the question above is, "Definitely!" Flipping the calendar affords you the opportunity to change up systems that are inefficient, hard to administer, or were disappointments. By running your 2014 summary reports, you’ll be able to see if you have enough data to make these decisions. Our members love to compare these metrics from year to year:
New patient numbers
Production and collectionReferral sourcesTreatment plans left outstanding
This is not a complete list of statistics you should review, but it’s a starting point. Are your new patient numbers following an upward growth model? If not, how can you change up your marketing or referral programs? Are you tracking referral sources? It’s the only way you can determine how effective your marketing campaigns have been. The outstanding treatment plan report is lengthy but always full of surprises. Names will appear that you have forgotten about. With most insurance benefits resetting for the New Year, this is a good time to reach out. Block off time to make strategic observations then strategic decisions for a fantastic 2015!
Editor's Note: AADOM is partnering with the Yankee Dental Congress for AADOM Day @ YDC on Friday, January 30. Two half-day sessions are planned and all education will go toward Fellowship status within AADOM. To learn more about AADOM Day @ YDC, watch the video below...