DenMat brings over Discus' restorative and impression products

Late last year DenMat holdings was purchased by a group of former Discus executives, and now it seems CEO Steve Semmelmayer and his team are bringing some familiar products brands along with them. DenMat recently announced the purchase of Discus' restoratives and impressions product portfolios from parent company Royal Philips Electronics. The move adds impression, tray and related product lines along with temporary materials and curing lights to DenMat's core products which include LUMINEERS brand veneers and Snap-On Smile appliances.

The shift in products certainly signals DenMat's desire to broaden it's product portfolio while remaining focused on the restorative side of dentistry. It also shows that the company's new leadership is not wasting any time moving forward with a new plan for DenMat. The move also makes sense for Philips which has been paring down its Discus acquisition to focus on the products such as Zoom Whitening that most closely line up with the company's consumer facing homecare and cosmetic offerings.

Read the full press release below:

DenMat Acquires Restorative and Impression Products from Discus Dental, LLC

SANTA MARIA, Calif., Jan. 6, 2012 /PRNewswire/ -- DenMat Holdings, LLC today announced that it has acquired the restoratives and impression portfolios from Royal Philips Electronics, parent company of Discus Dental, LLC ("Discus Dental"). This includes: Splash® and Precision® impression materials, Vanilla Bite™, Chocolate Bite™, MegaBite®, and Clear Bite™ registration materials, MOXIE™ bonding agents, Gripper™ and PERFECtray® bite trays, PERFECtemp® crown and bridge material, and FLASHlite™ (Magna and 1401) curing lights. The addition of these popular product lines strengthens DenMat's broadening product portfolio, which includes LUMINEERS®, Snap-On Smile®, and the Sapphire® light platform.

In the following weeks, DenMat and Discus Dental will work together to transition all operations of the restoratives and impression business into DenMat's facilities in Santa Maria, California.

DenMat, the world leader in thin, porcelain veneer systems for smile enhancement, was acquired by affiliates of Centre Partners Management LLC and Mill Street Partners LLC in November, 2011. DenMat's new management team, consisting of Chief Executive Officer Steve Semmelmayer, Chief Operating Officer Robert Cartagena, and Chief Administrative Officer Todd Tiberi, is focused on continued development of its laboratory products and services and building out its distribution network for both current and future professional dental products.

"Over the past three decades, DenMat built some of the most successful and recognized brands in dentistry," said CEO Steve Semmelmayer. "Leveraging this brand equity with expanded product offerings that give dental professionals a wider range of effective treatment solutions is our goal. The acquisition of the Discus Dental restoratives and impressions brands is an important step forward in developing a vibrant, new DenMat."

About DenMat Holdings, LLC

DenMat Holdings, LLC, manufactures a broad range of cosmetic, restorative and clinical product solutions, available in the U.S. and over 68 countries worldwide. Ongoing partnerships continue to position DenMat in the forefront of the dental industry. LUMINEERS, the contact-lens thin veneers placed without the need for anesthetic, extensive prepping or temporaries, is the cornerstone of DenMat's Smile Portfolio, and the LUMINEERS Smile Design Studio is recognized as a leading laboratory for both minimally invasive and traditional-preparation restorations. DenMat also offers continuing education programs internationally, including Destination Education events held at resort locations across the U.S. For more information, visit www.denmat.com or call 800-445-0345.