Curve Dental’s New Curve GRO Advances Patient Engagement

January 14, 2021

Company launches platform that automatically manages patient reminder campaigns and updates the schedule when the patient confirms.

Curve Dental’s new Curve GRO, the company’s next-generation patient engagement platform, is one of the only solutions that maintains all patient communication and patient records within a single database. The result is a single platform supported by one vendor designed to streamline workflows and reduce costs, while improving the patient experience.

Powered by a robust campaign engine, Curve GRO automatically manages patient reminder campaigns and updates the schedule when the patient confirms. For patients who may need to change their appointment or ask questions, GRO delivers 2-way conversational texting. For patients who do not respond to the reminder campaigns, GRO can automatically create tasks in the Smart Action List, allowing the staff to collaborate in real-time to triage patient outreach. GRO is designed to deliver better service, reduce cancelations, and improve staff efficiency.

A rules-based campaign engine combined with the Smart Action List is significant for dentistry because it creates automation, enforces best practices as determined by the practice administrator, and delivers an auditable trail of all activity that occurs. The Smart Action List is customizable, filterable, and dynamic, allowing for group collaboration so that staff can triage the list until everything is completed.

According to Jana Macon, Curve Dental EVP of Customer Success, GRO brings significant new functionality to the industry’s most widely used cloud-based practice management solution. She adds that by automating patient communications, GRO will dramatically reduce the number of reminder phone calls staff must make, saving time and money while streamlining and simplifying many other key front office tasks.

Curve customers can email sales@curvedental.com to schedule their Curve GRO implementation.