The Crosstex Secure Fit® Technology Face-to-Face Challenge makes the invisible visible

February 12, 2015
Issue 2

Crosstex International, Inc., a global manufacturer of infection control and prevention products for the healthcare market, unveiled the Secure Fit® Face-to-Face Challenge.

Crosstex International, Inc., a global manufacturer of infection control and prevention products for the healthcare market, unveiled the Secure Fit® Face-to-Face Challenge.

Crosstex’s Face-to-Face Challenge comprises several elements, all accessible at crosstex.com/SecureFit:
• The creation of a dedicated landing page where clinicians can view and share Face-to-Face Challenge videos and other resources that provide insights on the dangers posed by pathogens in the operatory
• A sampling program that allows dental professionals to experience firsthand how Secure Fit® masks eliminate gaps while still delivering anti-fogging, breathability and comfort benefits
• A new 1 CEU mask course: “Masks: Face the Facts” narrated by Leann Keefer, RDH, MSM, Crosstex director of education

Watch the video below to go behind the scenes with the Face-to-Face Challenge:

Related reading: Crosstex's iBarrier

“Independent research confirms that dental professionals are at much greater risk of exposure to airborne pathogens from aerosols and splatter than they may realize," Crosstex President and CEO Gary Steinberg said. "We feel a deep responsibility not only to make dentists, hygienists and dental assistants aware of these risks but to provide state-of-the-art surgical masks that can provide the protection and comfort these dedicated professionals need and deserve.”

Continue reading about Crosstex Secure Fit® and the Face-to-Face Challenge on Page 2 ...

As evidence of the health dangers faced by dental clinicians, Steinberg cited a study from Dimensions of Dental Hygiene stating contaminants linger in the dental operatory long after the treatment is completed and can be directly inhaled into terminal lung alveoli.

Another study determined hygienists have a 60 percent higher incidence of cold symptoms than similar professional groups, and yet another found gaps around the edges of surgical masks could expose pathogens to the wearer’s mouth and nostrils.

“Talking about Secure Fit® Technology’s superior performance is one thing, but showing it is another," stated Karen Norris, director of marketing communications. "That’s the reason behind our Face-to-Face Challenge, where we use vibrantly-colored powder to vividly help demonstrate how gaps in other masks can let in dangerous aerosols and fluids.”

Related reading: Discussing hot topics in infection control

“Surgical masks are critical to the safety, comfort and productivity of dental clinicians," said Ken Plunkett, Crosstex senior vice president of global sales. "It’s a product category that historically hasn’t received the study and attention it demands, which is why we have devoted so much effort in recent years to bringing scientifically-based innovation to our mask designs.”

The company’s Secure Fit® line has been named the best mask by THE DENTAL ADVISOR for an unprecedented four years in a row,.

“While we are gratified to see our masks being rated so highly, we still have much work to do to help more dental clinicians appreciate both the risks they face and how our masks can help mitigate those risks,” Plunkett said.

Crosstex invites clinicians to take their own Face-to-Face Challenge”by offering Secure Fit® samples to compare against their current traditional standard earloop masks.

To watch the Face-to-Face Challenge in action and order a sample,
visit crosstex.com/securefit.

Related reading: 3 main steps for a proper infection control process