Corporate Profile: Q&A with Evolve

March 21, 2012
Issue 8

Why should dentists look at KöR Whitening Deep Bleaching over other brands out there?

Why should dentists look at KöR Whitening Deep Bleaching over other brands out there?

To sum it up, our system works. Virtually every dentist using KöR has found us because they’ve tried several other systems and have been frustrated with all of them. It’s great to give the customer what they “want” (fast treatment), but when the laws of physics and chemistry don’t allow a fabulous, long-lasting result with a “fast” treatment, what’s the point? Instead of “fast,” our three goals are: 1) Truly white teeth, 2) Permanent results, and 3) The lowest sensitivity possible. I’ve been involved in teeth whitening research since 1977, and I know what works. I know the science inside-out. With the above goals identified, we simply utilize the science, properly applied, to get us there.

You said dentists are frustrated with their whitening systems. What are their frustrations?

There are three main frustrations: Unpredictability is the biggest, and of course sensitivity and temporary results.

Does Evolve address those frustrations?

Absolutely! That’s why dentists are beating a path to our door now. Any dentist who has whitened the teeth of a 14-16 year-old has seen those teeth become VERY white very quickly. But when whitening a 75-80 year-old patient, it’s like beating your head against the wall. Teeth become clogged up within the microstructure over time and lose the ability to absorb the bleaching factors from peroxide. That is one of the main reasons for unpredictability. Peroxidase antioxidant enzyme in saliva and sulcular fluid destroy peroxide on contact. Our KöR-Seal Whitening Trays seal in the gel, and more importantly, seal out the damaging saliva and sulcular fluid. The combination of KöR-Seal Whitening Trays and slow-release KöR Whitening gels provides 6+ hours of whitening, with some activity shown out to 10 hours. Most dentists have read the studies showing that typical whitening gel in ordinary custom whitening trays are only aggressively active for 25-35 minutes. By achieving 6+ hours of strong activity, the KöR System is able to not only thoroughly whiten, but thoroughly cleanse out all the clogged-up debris, rejuvenating teeth back to their youthful ability to absorb bleaching factors. The result is predictable and impressive whitening on all patients. As far as sensitivity, KöR Desensitizer works by instantaneously plugging open dentinal tubules. KöR Desensitizer is used in-office and also is part of every at-home whitening kit. Patients apply desensitizer every day to maintain plugged dentinal tubules throughout the whitening process. It’s our goal to PREVENT sensitivity instead of treating it once it occurs. Also, refrigeration of all whitening gels means we don’t need to put stabilizers in our whitening gels. Stabilizers can increase osmolarity 11-fold, which greatly increases sensitivity. Having a very low osmolarity means much less sensitivity. So refrigeration also helps reduce sensitivity. And as far as temporary results, we whiten and cleanse teeth so thoroughly that patients can still consume their coffee, tea and red wine, and as long as they follow the simple at-home maintenance, their result will be entirely permanent.

How can dentists present whitening in a way that is attractive to patients with a mind on both their smile and their pocketbooks?

In today’s economy, patients are looking for a less expensive way to enhance their appearance-for more personal and professional success. Whitening is obviously less expensive than veneers, etc. The problem has been that patients have seen whitening as unimpressive, uncomfortable and short-lasting, and therefore a “frivolous expense.” When you can show patients the fantastic predictable results, the lower sensitivity and the permanent results, they then see whitening as an “investment.” It now becomes not only something they “want,” but something they feel they “need.”