Colgate announces release of new hum smart toothbrush

August 18, 2020

Colgate has announced the launch of hum by Colgate, the new smart electric toothbrush that guides consumers to brush better and to build healthier habits.

Colgate has announced the launch of hum by Colgate, the new smart electric toothbrush that guides consumers to brush better and to build healthier habits without sacrificing fun for functionality. While most people miss 40% of their teeth when they brush, according to Colgate, hum by Colgate can reportedly help consumers achieve 50% better brushing efficacy.

The product has smart sensors that make it simple to track the frequency, duration, and coverage of a consumer’s unique brushing style, and provide personalized guidance helping people target spots that need extra attention.

"hum by Colgate was designed with the consumer in mind to create a more accessible smart electric toothbrush to help more people brush better," said Vice President, Marketing North America Bill van de Graaf. "hum also meets the consumer demand for a lightweight and sleek toothbrush that delivers a powerful clean. For consumers, good habits are key to staying happy and healthy, and they prefer brands that help them build those habits in easy and fun ways."
hum’s strong connected technology is user-friendly, featuring offline brushing that allows the toothbrush to store data for 10 days so users don’t always have to have their smartphones at the sink while they’re brushing, or be logged into the app in order to benefit from a better understanding of their brushing habits. In addition, integration with the Apple Health app saves data for ease of use and makes it easier for consumers to improve their oral health habits as part of their overall health and wellness routine.

hum by Colgate is also making brushing a little more fun. To reward the users' brushing routine, they can easily earn smile points on the hum by Colgate app that can be used to purchase any product in the in-app shop – including hum refill brush heads and offerings from partner brands, to create a full circle wellness experience for consumers. The smile points give users extra encouragement to keep brushing at their best.

hum is available as a rechargeable toothbrush starting at $69.99, or as a battery-powered option starting at $49.99 and comes in 3 colors, blue, teal, and purple. It will be available at national retailers, including Bed Bath & Beyond, and Amazon and Walmart.com beginning next month. Visit hum.colgate.com for more information or #GetHumming on Instagram and Facebook.