Clinician’s Choice Marks 30 Years of Advancing Clinical Excellence


Products designed to assist dentists and strong educational resources have always been a key focus for the company.

Clinician’s Choice Marks 30 Years of Advancing Clinical Excellence | Image Credit: © Clinician’s Choice

Clinician’s Choice Marks 30 Years of Advancing Clinical Excellence | Image Credit: © Clinician’s Choice

In an era where dental care continually evolves, Clinician's Choice proudly celebrates its 30th anniversary in 2024 as a distinguished provider of cutting-edge dental products and educational resources. Since its inception, the company has been dedicated to addressing common clinical challenges faced by dentists and enhancing clinical outcomes. The journey of 3 decades has seen Clinician’s Choice develop a myriad of advanced dental products and deliver world-class education across North America.

Founded by Peter Jordan, Clinician's Choice traces its commitment to dental education back to the legacy of his late father Ronald Jordan, DDS, a revered dental researcher, and professor. Dr Jordan's pioneering work and global lectures inspired the company's mission to promote better dentistry through education. Today, Clinician’s Choice stands as a testament to this commitment.

The foundation of Clinician’s Choice’s success lies in a profound understanding of dentistry. This knowledge, coupled with a commitment to staying abreast of dental research, enables the company to design products that effectively address clinical challenges while maintaining or improving clinical efficiency.

“This milestone is an important time to reflect on where we have come from and where we are heading,” says Brian Allen, president, in a press release following the company’s annual sales meeting last week. “Our continuous R&D investments have provided a strong product development pipeline. We will start this next decade with several innovations to continue to help solve clinical challenges that our clients face daily.”

Among the recent advancements in Clinician’s Choice's product lineup are the A.S.A.P.® All Surface Access Polishers, designed to offer an exceptional high gloss in a matter of seconds. The Template® Ultra Quick Matrix Material facilitates fast and accurate provisional fabrication, while the DualForce™ Sectional Matrix System streamlines the creation of tight, properly contoured posterior contacts with reduced flash and finishing time. Additionally, the True™ Dental Dam ensures effortless placement and isolation, maximizing patient comfort, according to the company.

Recognizing the pivotal role of dental education, Clinician’s Choice has been a stalwart innovator in this field for decades. The company was among the first to incorporate live demonstrations during dental lectures and pioneered online, hands-on education with the introduction of Hands-OnLine LIVE™. This nationally approved PACE Program Provider for FAGD/MAGD credit offers both live and on-demand programs with CE credits, featuring top industry instructors. In 2020, Clinician’s Choice further reinforced its commitment to education with the launch of CLINICAL LIFE™ magazine, a quarterly publication.

As Clinician’s Choice commemorates its 30th anniversary, the company expresses gratitude to its dedicated team, educators, and the dental community for contributing to the journey of advancing clinical excellence. To join in the celebration, follow Clinician’s Choice on Instagram @clinicianschoicedental.

For 3 decades, Clinician’s Choice has made it their mission to support, promote, and share evidence-based knowledge through engaging clinical seminars, workshops, and scientific research studies. The company actively empowers dentists by providing high-quality, clinically proven products exclusively distributed in North America by Clinical Research Dental in Canada and Henry Schein Dental and Brasseler USA in the United States. The company has also built trusted partnerships in 28 countries worldwide, extending their reach and impact. Additional information can be found at

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