CAO Group Initiates Program to Attract Patients to Dental Practices at No Cost


New campaign targeting consumers across the United States features free SheerWhite! teeth whitening kits provided by the practices.

CAO Group Initiates Program to Attract Patients to Dental Practices at No Cost | Image Credit: © CAO Group

CAO Group Initiates Program to Attract Patients to Dental Practices at No Cost | Image Credit: © CAO Group

CAO Group Inc. (CAO) is making waves in the dental industry with the launch of an innovative teeth whitening program aimed at bringing patients to dental practices without any financial burden on the practice itself.

CAO Group Inc. is embarking on a new campaign targeting consumers across the United States, featuring SheerWhite!®—a well-established and groundbreaking teeth whitening strip. Consumers now have the opportunity to request a free SheerWhite! Take-Home Kit via Once the request is made, CAO will promptly deliver the SheerWhite! kit to the dental practice chosen by the consumer. Subsequently, the consumer will be notified to collect their complimentary SheerWhite! kit directly from the dental office. This presents the practice with a unique opportunity to schedule the patient's next appointment or offer a consultation during their visit to pick up the free SheerWhite! kit.

Sheer White! is a peroxide-based whitening strip boasting a distinctive gelatinous viscoelastic composition on a flexible and moldable substrate. Its patented technology empowers patients to "whiten anytime, anywhere"™. SheerWhite! products have achieved great success as the top-selling whitening products within professional dental distribution channels and are readily available to dental practices through all major dental distributors in the U.S., according to the manufacturer.

"Teeth whitening is one of the most desired cosmetic procedures by patients and the dental practice is the most trusted place for whitening," says Densen Cao, PhD, CEO and founder of CAO Group, Inc., commenting on the program in a press release. "Our program brings patients to dental practices, offers professional and effective whitening care to patients through dental professionals, and also helps facilitate the relationship between patients and dental professionals."

Dentists and dental practices are strongly encouraged to register on and become a SheerWhite! Practice. This registration provides enhanced visibility to patients actively seeking providers offering SheerWhite! services within their practice. CAO will also offer comprehensive support to Sheer White! Practices, including exclusive pricing, digital assets, images, and other promotional materials to aid in marketing efforts.

For in-depth information about the program, please visit or call 877-877-9778.

Headquartered in West Jordan, Utah, CAO is a pioneering innovator and manufacturer of dental, medical, forensic, and LED lighting products. CAO Group has introduced numerous groundbreaking technologies that have significantly impacted various industries. Some noteworthy innovations include the development of LED curing lights, modern diode lasers, LED forensic lights, LED light sources for general illumination, advanced teeth whitening solutions, laser curing lights, new caries prevention methodologies, digital vision devices, and many others.

Last year the company’sClearVue™ LED Bulb was named one of the Top 10 New Dental Instruments and Supplies in the Top 100 issue of Dental Products Report. Light fixtures attached to dental chairs use halogen bulbs, which are not energy efficient and have relatively short lifetimes when used every day. LED lights consume less energy and have a longer lifetime. ClearVue is said to eliminate the hassle of changing the dental chair’s entire light fixture, as the LED bulb plugs into existing sockets.

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