Two weeks ago, I trained a dentist online in the EasySmile LifeLike Veneer® System. Just like every other dentist, he made an EasySmile LifeLike Veneer from scratch in two minutes.
During the training, he told me how his cosmetic dentistry practice had dwindled. Like many other dentists, he experienced very few patients asking to have veneers in the past several months. I will have more to say about this later.
I’m sure you can appreciate that it is disappointing to hear how fewer patients are having cosmetic dentistry today.
The good news is that it does not have to be that way. You have patients in your office that want cosmetic dentistry, and you can start doing one or two veneers on several patients every day if you want. It requires two things for you to do that.
First, stay current with new advances in cosmetic dentistry. As the CEO of EasySmile, Inc., I obviously will suggest that you get trained in the EasySmile LifeLike Veneer System. But other than the obvious reasons for my recommending EasySmile LifeLIke Veneers, there are other reasons you should get involved.
The main reason is your patients are looking for easier, faster, more affordable and natural-looking solutions to solve their cosmetic dentistry needs. Unless they know you may have a breakthrough solution to their problem, their angst level often leads them to say, “Let me think about it.” We all know what that means.
Another advantage of EasySmile Veneers is that you can have all the training done without leaving your office or even at home. The hands-on training is all done online via GoToMeeting. And you will actually make a veneer in less than two minutes. From scratch. It sounds almost impossible but it is happening with dentists throughout the United States and globally as well.
Secondly, if you don't add one simple patient education piece in your office, I can assure you nothing will change. Here's what you need to do. Once you are trained in the EasySmile System we will send you our complimentary dental history update form to pass out to your patients.
As I said, it is a simple addition. However, it will elicit all the information you need to instantly expand your cosmetic dentistry practice starting next week. It will not take months to incorporate this.
Back to the dentist I called. When he answered the phone, I expected to hear him say that he was placing a lot of veneers, just as other docs have told me.
To my surprise, when I asked how many veneers he did last week, his response was, "I haven't done any because I haven't seen any cases yet."
I asked if he had distributed the EasySmile dental history update form (that we sent him after his training) to his patients and he said he had not yet started.
So here's the problem and the obvious solution.
If you want to expand your cosmetic dentistry practice, you need to go beyond technical training. You also need to change your mindset. And get your team involved.
Once you do, you will start to place three to five veneers, maybe more, every week with EasySmile Veneers. We make that easy for you to do. However, you must have patients fill out our form after you receive your complimentary training or you will be wondering why other docs trained in EasySmile are doing more cosmetic dentistry cases than you are.
Don't think about distributing the form. Just do it and see the cases add up every day. Patients want a more self-confident smile if it is noninvasive, affordable and natural-looking. That is one of the key benefits in the EasySmile LifeLike Veneer System.
Some docs who have implemented the EasySmile System have placed up to 52 elective veneers in the first two weeks alone. However, that won’t happen if you ignore what you need to do to get the system going.
The bottom line: Stop diagnosing elective cosmetic dental needs and start co-diagnosing cosmetic dentistry wants with your patient. That is why we developed the EasySmile dental history update form (with the appropriate information about patient's desires to enhance their smile).
The good news is you will never "sell" cosmetic dentistry. Our anecdotal studies have shown eight out of 10 patients in every office still have at least one tooth they still want to enhance when given an opportunity to share that information.