Boys & Girls Club members race for dental health with Jeff Gordon

August 6, 2015

Article

Gordon, along with his No. 24 3M race car and other NASCAR celebrities, advocate dental health through educational programs at Indianapolis Boys & Girls Clubs.

More than 500 students at LeGore Boys & Girls Club and Keenan-Stahl Boys & Girls Club in Indianapolis participated in a special high speed oral health education event that left them with big smiles and new tips for improving their dental health.

It was all thanks to NASCAR Cup Series champion Jeff Gordon, driver of the No. 24 3M Chevrolet SS; NASCAR celebrities; 3M ESPE Dental; the ADA Foundation’s Give Kids A Smile® program; CareCredi;, Henry Schein Cares; and Church & Dwight.

The ADA Foundation’s Give Kids A Smile program rolled into the Boys & Girls Clubs of Indianapolis as part of the race week at Indianapolis Motor Speedway. For the past four years, 3M ESPE Dental and 3M Racing have joined forces with the ADA Foundation to bring the Give Kids A Smile program to underserved youth and race fans in conjunction with NASCAR race weekends.

The students had a chance to hear from Jeff Gordon via video, learn more about NASCAR and 3M Racing from PRN and NASCAR on Sirius host Brad Gillie and gain invaluable tips for improving their dental health from Dr. Jeff Dalin. They then got to play games and have their photo taken with the No. 24 3M Chevy SS race car. Every child received a dental gift bag including a Tooth Tunes Spinbrush, toothpaste, a pack of Wrigley Orbit sugar-free gum, a dental tips sticker for their bathroom mirror and a tips card for their parents.

“This is a great event that gets the kids excited about taking care of their dental health,” Dalin said. “The racing theme makes it fun, and Jeff Gordon is very inspirational to them. When they see him smiling in victory lane, it makes them want have the same kind of smile.”

Gordon, who joined forces with 3M for the 2015 season, is well known for his work with children around the world through Jeff Gordon Children’s Foundation. Now he brings his passion for children’s oral health to help educate children in need through community and school-based oral health educational programs.

From 2014: Give Kids a Smile event proves big success in St. Louis

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“This season, our No. 24 3M Chevy SS team is excited to partner with 3M ESPE Dental and the ADA Foundation’s Give Kids A Smile program to help drive smiles and good dental health for children in need,” Gordon said. “When you look at the life-long impact that poor dental health can have on a young child, you see how important it is to help kids learn good dental health practices. It makes an incredible difference in their ability to learn, eat nutritiously and have good self-esteem.”

Gordon will help continue the momentum throughout the year. 3M ESPE Dental, the ADA Foundation, CareCredit, Henry Schein Cares, and Church & Dwight will partner with NASCAR and the No. 24 3M team to deliver the message to some 10,000 underserved elementary school children in four additional race markets.

Programs include fun-filled, high speed oral health education events featuring the No. 24 3M Chevy SS team and race car. The goals of the ADA Foundation’s Give Kids A Smile program are to eliminate dental cavities in kids under five and help children learn smart dental health practices that will drive healthy smiles for the rest of their lives.

From 2013: Smiles everywhere as NASCAR driver wins big for GIve Kids a Smile

As a father of two young children, Gordon understands the challenges that parents and caregivers have in getting kids to routinely practice good dental health habits.

“With good brushing and daily flossing, a smart diet and regular visits to the dentist, all kids can achieve good dental health,” he said. “It’s all about brushing twice a day for two minutes. If we can sends kids home from an education event with that message, along with some tips to share with their family members, a great toothbrush, toothpaste and dental floss, we can get them on the right track for a terrific smile.”

"The opportunity to work with Jeff Gordon to educate hundreds of thousands of race fans about good dental health is very powerful," said Jodi Case with 3M ESPE Dental. “And, we are excited to extend this education program throughout the entire dental community to reach millions more parents and caregivers. We are so proud to partner with other industry leaders to address this critical issue and drive smiles for children in need."

The ADA Foundation’s Give Kids A Smile program, now in its 13th year, is an access-to-care program that includes more than 1,500 Give Kids A Smile events held throughout the year around the country, through which volunteer dentists and their teams provide free dental services to approximately 350,000 underserved children.