Boosting your online reputation: 10 hacks every dentist should know

Naomi Cooper

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at For more information about Doctor Distillery, email or visit

Did you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.