BIOLASE, BMW team up for exclusive promotion

December 18, 2020

Dentists will have the opportunity to attend Waterlase training and attend a trip to a BMW test facility.

BIOLASE, Inc. has announced a collaboration with BMW Performance Center West (BMW PCW) which will give dentists the opportunity to participate in 2 group trips at BMW’s Thermal Club near Palm Springs, California.

Called Waterlase Weekends, the group trips will include a 4-hour event at the BMW PCW, and dentists across the US can enter a sweepstakes for a chance to win a 1- year lease on a BMW vehicle.

Dentists who participate in the BIOLASE Waterlase Exclusive Trial Program will receive a free, 2-day training program that provides an in-depth understanding of dental lasers. There will be 14 CE credits awarded to participants. They will also get to use a Waterlase dental laser in their practices for up to 45 days at no cost, with an experienced clinician available to help.

Dentists who purchase a Waterlase during this trial period are invited to a complimentary Waterlase Weekend. Additionally, dentists who participated in the 2021 Waterlase Exclusive Trial Program events will be entered into the sweepstakes to win a 1-year lease of a BMW M5.

"We are thrilled to team up and co-brand with BMW Performance Center West on this initiative," said Todd Norbe, president and CEO of BIOLASE. "BMW has always been The Ultimate Driving Machine® and always stood for the ultimate driving experience. Waterlase mirrors this experience in the dental space by now allowing dentists to test-drive our Waterlase lasers as part of our 2021 Waterlase Exclusive Trial Program. Matching this with what BMW delivers, offers a fun way to merge the two state-of-the-art technologies through an ultimate, and unique opportunity."

"We cannot wait to hit the gas on this unique opportunity," said Matt Misko, operations manager at BMW Performance Center West. "Like BIOLASE, we believe in providing everyone who enters our facility with a premium experience. We pride ourselves in providing an exhilarating experience for everyone, be they single attendees or large corporate groups. From our Teen Driving School to our M Racing school and MINI Stunt Driving School, there is something for absolutely everyone to have an unforgettable experience. We are excited to greet all of the BIOLASE participants at the track!"

The program will begin with the exclusive trial in January 2021. For more information on the sweepstakes and the requirements to qualify, visit biolase.com/wme.go.

The BMW Performance Center West is a permanent performance driver training facility in Thermal, California. The facility is open to the public and offers a variety of driving schools and special programs. Courses are taught by BMW professional driving instructors on a private course. The facility features 5.1 miles of track layouts, meeting space, a gourmet cafe, and more. For more information, visit bmwperformancecenter.com.