The biggest mistakes dentists make: Not using KPIs

March 28, 2016
Dr. Roger P. Levin
Dr. Roger P. Levin

Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit or email

Analyzing numbers on a daily, monthly, quarterly and annual basis is now an essential part of running a successful dental practice.

Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”

Following is an excerpt from the book.

Mistake #17: Not Using KPIs

Many dentists know their numbers for production and new patients, but beyond those two statistics, they fail to track a variety of Key Production Indicators, or KPIs. Consider the following questions:

Do you know what percentage of your patients is currently scheduled?

Do you know how many patients have left the practice in the last 12 months?

Do you know how many referrals have been made by patients?

Do you know which patients have referred more than others, based on monthly reports?

More from Dr. Levin: Are you a leader of a manager in your practice?

Analyzing numbers on a daily, monthly, quarterly and annual basis is now an essential part of running a successful dental practice. By not using metrics, most dentists are managing their practices without true direction.

Another big mistake: Making decisions too slowly

When a dentist starts measuring KPIs, it begins to change the entire direction of the practice. The doctor will be able to identify the practice’s strengths, weaknesses, opportunities and threats. Using that information, the dentist can take specific actions to both grow the practice and protect it for the future.

The 31 Biggest Mistakes Dentists Make has now been published and a digital download is available here for just $59.

Seminar SavingsSave $50 on doctor tuition for Dr. Levin’s seminar “Ignite Your Production” seminar in Chicago on May 5. Register before April 5 with code DPM50 to receive your discount. For details and to register, click here.