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Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit www.levingroup.com or email rlevin@levingroup.com.
Based on his extensive experience with dentists in the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”
Based on his extensive experience with dentists in the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”
Following is an excerpt from the forthcoming book.
The biggest mistakes dentists make: Living above your means
Mistake #12: Not having documented step-by-step systems
All practices have systems or procedures for accomplishing administrative tasks and handling interactions with patients. Unfortunately, most of these systems came about without much thought given to what they should achieve or what steps would lead to the desired results. Even carefully constructed systems often fall short simply because they were created years ago and have not kept up with changing conditions.
To avoid this common mistake, start with performance targets and then figure out how to reach them step by step. Suppose you set a target of reducing no-shows and cancellations to 1 percent or less. What would it take to reach this target? You’d quickly recognize there are many situations in which patients can be influenced to present as scheduled, as well as measures that can be taken to “train” patients to do so in the future.
Hot read: 5 steps to lower your overhead
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A list of steps to be integrated into improved systems might include:
The biggest mistakes dentists make: Not setting goals
All of the steps in practice systems and subsystems have a specific purpose, and all contribute to your success so you mustn’t make the mistake of leaving it up to the front desk coordinator to decide what to say. You decide how calls should be handled, step by step, and then document those steps as the basis for staff training and scripting.
The 31 Biggest Mistakes Dentists Makehas now been published and is available for just $59 at the Levin Group Store.
Save $50 on doctor tuition for Dr. Levin’s “Ignite Your Production” seminar in San Francisco on Feb. 11 or in Atlanta on Feb. 18. Use code DPM50 during sign-up to receive your savings.
Interesting read: Four simple systems to get your office in tip-top shape