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Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit www.levingroup.com or email firstname.lastname@example.org.
Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”
Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled "The 31 Biggest Mistakes Dentists Make." His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?
Following is an excerpt from the book. For more excerpts, click here.
Mistake #22: Investing in enterprises other than the practice
One of the worst mistakes I’ve seen dentists make is investing outside of the practiceâ¦ a move that can cause a 10â15-year financial reversal. I’m not suggesting that dentists should never do this. It’s a question of what you’re investing in, how much money you put into it, and who’s urging you to do it.
Unfortunately, I’ve seen many dentists invest large sums of money-sometimes hundreds of thousands of dollars-just because someone has told them it’s a “sure thing.” As a dentist, I can certainly understand this impulse. If you’re in your 40s or 50s and working hard, the promise of easy money can look very alluring. But, as I have often said in my seminars, if someone invites a dentist into a business deal, it’s because everyone who actually knows what they’re doing has already said no.
Think about this logically: the only reason most people would want a dentist involved in their business deal is because they need more money to make it go forward. Because they believe in their idea, they make it sound extremely appealing, but the dentist typically has little knowledge of or control over the new venture-a real problem when there’s a significant amount of money at stake. What’s more, if the new business falters, the dentist may actually be asked to put in even more money, i.e., throw good money after bad.
Many business ideas, including very good ones, fail. Sometimes they’re done in by outside forces, like a change in government regulations. Other times, there are internal problems, like an inept manager. For the dentist who brings money but no insights or skills to the new venture, my advice is, “investor beware.”
Learn how Levin Group consulting worksâ¦ and why it works so well. If you’re in any way dissatisfied with your practice, Dr. Levin’s systems-based approach to improving performance may be exactly what you need. To find out, email Levin Group at email@example.com call 888-973-0000.