The Biggest Challenge Facing the Dental Business Today

Feature
Video

Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he's learned a few lessons along the way. In this clip, Pick explains what he thinks is the biggest threat to the business of dentistry today.

Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he’s learned a few lessons along the way. In this clip, Pick explains what he thinks is the biggest threat to the business of dentistry today.

Interview Transcript (Modified for Readability)

“The biggest challenge that faces the business of dentistry today depends on what side you’re on. In the last five to ten years, and especially recently, we’ve seen a tremendous increase in dental service organizations. It comes from students being in debt. And so there’s the DSO. The dental entrepreneur sees that DSO as a threat. And that, as we see dentistry today, is the biggest threat — it’s the dental entrepreneur being threatened by the DSO. However, if you come into the 21st century and you learn things that you didn’t learn in dental school — marketing, internal marketing, system operations, business retreats – you can become better than you’ve ever been with no worries of any practice ever interfering with your operation.”

“In my first year of practice, the biggest lesson was dental school does not prepare you for the business world of dentistry. And I’m one who went straight into my own practice with a partner. I never was an associate. We did it cold. I made every mistake in the book financially, business wise with my team. You are unprepared. My advice to young clinicians is, be an associate for a couple of years. Learn the ropes. If you’re going to go out and become a dental entrepreneur, hire the right consultants and find the right mentors to get you where you need to go.”

Recent Videos
Mastermind – Episode 41 – Getting Those 5-Star Reviews for your Dental Practice
Product Bites – September 6, 2024
Mastermind – Episode 40 – Things Never (or Always) to Say to Patients and the Dental Team
Product Bites – August 23, 2024
Product Bites – August 16, 2024
Mastermind – Episode 39 – Resolving Conflicts in the Dental Practice
Video Test Drive: KaVo DIAGNOcam Vision Full HD from KaVo
Mastermind – Episode 38 – Providing Dental Care for Older Patient Populations
Mastermind - Episode 37 - Thinking Outside the Box for Dental Practice Solutions
© 2024 MJH Life Sciences

All rights reserved.