Benco Adds Personalized, Guided Virtual Showroom Tours, Interactive Platforms for Dentists

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Distributor is presenting a new solution, the customized virtual visits to all three CenterPoint showrooms.

In a move to adjust to current times, Benco Dental announced this week another innovative solution: customized virtual visits to all three CenterPoint showrooms, in Pennsylvania, Texas and California.

The company—independent since 1930 and featuring a team of 1,500 dedicated associates who serve customers at locations nationwide—opened the first superstore for dentists in North America more than a decade ago. This move was designed to provide an immersive experience and change the way equipment and technology is selected. Today, the country’s largest independently-owned distributor is presenting a new solution: the customized virtual visits to all three CenterPoint showrooms.

Two new CenterPoint Experience (CPX) options ensure customer safety and accommodate restrictions created in response to COVID-19:

Customized CPX tours via video conference, with expert support and live demonstrations from a Benco Dental Equipment Specialist and CenterPoint Genius.


Guided tours with the interactive Matterport platform, which features navigable 3D models, viewing CenterPoint showrooms as photographed in August 2020.

A third option, available at CenterPoint locations in Pittston, Pennsylvania, and Costa Mesa, California, invites dentists to browse remotely. Much like with a videogame, dentists can navigate a robot through the showroom in real time, the company says.

From the comfort of their office or home, a dentist can attend a live, personalized visit through one of Benco’s showrooms, hosted by a CenterPoint Genius who is expertly trained to demonstrate equipment and technology. Or, they can select a three-dimensional tour using interactive Matterport models.

Lisa Peifer, CenterPoint Genius supervisor, says the company is just scratching the surface with capabilities of virtual meeting technology in their showrooms. She adds that she’s “most excited to discover how the in-person and virtual experiences will work in tandem to create the ultimate buying experience for Benco customers.”

For a glimpse of Benco Dental’s CenterPoint showrooms, explore the videos and galleries by clicking here.

Virtual visit opportunities are available by appointment only. To schedule a tour, you can contact a Benco Equipment Specialist or email​