AMD LASERS expands into all-tissue laser market

Stan Goff
Stan Goff

Stan Goff is the Managing Editor of Dental Products Report, Dental Lab Products and Modern Hygienist. He has covered the dental industry since 1999 and can be reached at sgoff@mjhlifesciences.com.

At the Greater New York Dental Meeting last fall, AMD Lasers announced that it was expanding into the hard-tissue dental laser market. The company then officially launched the LiteTouch all-tissue laser at the Chicago Dental Society Midwinter Meeting to much fanfare at its booth as well as at a product launch reception on Feb. 26 at the Hilton | Asmus Contemporary Art Gallery in Chicago.

At the Greater New York Dental Meeting last fall, AMD LASERS announced that it was expanding into the hard-tissue dental laser market. The company then officially launched the LiteTouch all-tissue laser at the Chicago Dental Society Midwinter Meeting to much fanfare at its booth as well as at a product launch reception on Feb. 26 at the Hilton | Asmus Contemporary Art Gallery in Chicago.

After years of design and engineering, AMD LASERS newest addition to the award winning Picasso line of soft-tissue lasers, with collaboration with Syneron Dental Lasers, the LiteTouch ER:YAG dental laser provides the fast-cutting, high-energy non fiber, and minimally invasive treatment, for both hard and soft oral and maxillofacial tissues. LiteTouch is designed to offer unsurpassed precision for a wide range of dental procedures. With a cutting-edge ergonomic design, LiteTouch is described as the world’s most affordable and user-friendly all-tissue laser.

Related reading: AMD Lasers announces expansion into hard-tissue dental laser market 

The new hard-tissue laser is FDA-cleared to perform cavity preparations, bone surgery and a host of soft-tissue procedures. It is much smaller in size and weight and half the price of some hard-tissue lasers on the market.

"Our vision was to make dental lasers affordable for everyone and we've succeeded," said Alan Miller, CEO and founder of AMD LASERS in a recent press release. “Our Picasso soft-tissue lasers have dominated over every other dental laser company since we brought them to market and there is no doubt we will do the same in the hard-tissue world as well. We launched Picasso and Picasso Lite with the vision to make laser dentistry affordable for every dental practice, ensuring a laser is placed in every operatory in every office around the world. With the new hard-tissue, we are continuing this mindset, by providing affordable total laser solutions to the general practitioner.

The new hard-tissue laser includes additional items and services as part of the package. First, it reportedly combines innovation with art and much smaller in size and weight compared to other hard-tissue lasers, which is said to make it easy to fit into any office. Secondly, as part of the package, each new owner will receive an all-day, in-office training by a certified dental laser hygienist covering treatment planning and billing, laser safety, full-office certification and hands-on clinical training. In addition, owners will receive a full-day Master Training Course at one of the many training centers across America. Every practice reportedly will feel comfortable and confident using their new dental laser.

Related reading: 6 ways lasers can grow your practice

Lastly, each package includes a comprehensive, advanced marketing launch kit consisting of a practice-focused marketing plan, personalized press release and patient-oriented marketing materials to increase patient awareness and provide all the tools a practice needs to market laser dentistry effectively and efficiently.