Align launches Invisalign Moderate packages in US, Canada

Manufacturers of the Invisalign system of clear aligners, Align Technology, have launched a new Invisalign product to better serve this rapidly expanding market, the company said in a press release.

The Invisalign Moderate Package is a 20-stage treatment option with an optional set of additional aligners. It’s designed for customers wanting results that fall between the Invisalign Lite and the Invisalign Comprehensive packages, Align’s statement said. Designed to be completed in 5-12 months, the Moderate package includes SmartTrack® material, SmartForce attachments, and customizable options such as compliance indicators, precision cuts, bite ramps, and inter-proximal reduction (IPR), which are the same features of the Comprehensive package, but with fewer stages. This is said to offer dentists and patients more flexibility in clear aligner treatment. 

“The market for clear aligners continues to expand beyond the 12 million annual orthodontic case starts, driven by trends in digital technology, 3D printing, beauty, fashion and a new consumer demographic that prioritizes convenience,” said Raj Pudipeddi, Align Technology senior vice president and chief marketing, product, and business development officer. “Today, there are over 300 million people worldwide who have malocclusion and are candidates for Invisalign clear aligner treatment. The Invisalign Moderate Package provides Align and its doctor customers with an incremental growth opportunity by addressing consumer needs that often fall 'in-between' more limited and more comprehensive treatment options. Consumers get  the benefit of proven Invisalign technology with doctor administered treatment at a price that reflects the scope of treatment.”

Align Technology also announced an upgrade of its MyInvisalign mobile app, which reportedly includes several features that help potential patients visualize how Invisalign would affect their smile. The app also includes informational, educational, and average cost information for patients, the press release said.

Invisalign clear aligners have been used by 7.5 million patients worldwide and is backed by 22 years and $2 billion in research and development, the company said. The Invisalign Moderate system is now available in the US and Canada.

For more information, visit aligntech.com or invisalign.com.