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DMD’s interface delivers real-time access to key performance indicators, such as new patient source and return on investment. The launch comes after nearly five years of research and development.
AIM Dental Marketing has announced the completion of beta testing on its Dental Marketing Dashboard (DMD) and will officially launch this data tool on June 1, 2020.
DMD’s interface delivers real-time access to key performance indicators, such as new patient source and return on investment. The launch comes after nearly five years of research and development, according to AIM.
DMD is designed to address persistent challenges faced by dentists and practice consultants, such as how to easily identify and monitor dental marketing results in real-time. The data tool addresses this by delivering practice statistics, including patient value (annual and lifetime); patient acquisition cost, ROI by tactic (SEO, PPC, social media, etc.); team batting average (percentage of calls from new patients that convert into appointments), and more.
Dental practices do not need to be an AIM Dental Marketing client to take advantage of the dashboard, the company said.
“DMD is ideal for those practices who do not wish to 'fly blind' with their marketing investment; to hold their marketing consultant accountable for results,” ADM’s president Daniel A. Bobrow said. “This revolutionary tool permits any dental professional to precisely monitor, evaluate, and make informed decisions concerning results from the various tactics comprising their dental marketing plan. Incalculable are the confidence and peace of mind users experience.”
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