SCOPE Mouthwash Ad Campaign: What will your patients think?

December 17, 2012

There are numerous dental professionals who insist that, if they could just get patients to commit to a homecare regimen, it would make a world of difference in their oral health. While the usual brushing and flossing ritual may seem more routine than racy, a new ad campaign for the SCOPE brand (Procter & Gamble), seeks to change all that.