Marketing
Marketing and tech company Scorpion announces rebranding
The Dental Marketer’s Year in Review – and a Look at What’s Ahead for 2020
You can't please everybody
How to deal with negative online reviews.
3 marketing myths
Don't let common misconceptions about dental marketing hold you back from achieving more.
Big data in small places
Leveraging the practice's data for a better patient experience and more profit.
Solve my problem: Thinking of advertising via video?
Bring more revenue to your practice without spending too many of your marketing dollars.
5 time-tested marketing tips that will never go out of style
Take this step-by-step approach for long-lasting dental marketing success.
16 ways to get new patients
Utilize some of these strategies to keep your practice's doors swinging open.
ProSites launches website design solution for dental practices
ProSites Select is a full-suite, digital marketing offering that’s designed to enhance the patient experience from every online touchpoint.
How to effectively market your multi-location dental group
Whether your practice has a couple of locations or is a burgeoning DSO, a sound approach to marketing is key to attracting new patients and continuing to grow.
Why being a good dentist is never enough
6 steps to make any dental practice shine online
Here's how to take the fear out of online patient reviews -and what to do when negativity happens.
How to ensure front desk marketing finesse
Why coordinating your best front office team with the right tools will help your bottom line.
The rise of Instagram for your dental practice
How a few simple strategies can make your office stand out on this social media platform.
How teledentistry can bring new patients to your practice
Consider pop-up dentistry stations to connect with customers of all ages
5 ways to improve your digital marketing
Incorporate new software and analytics programs to innovate patient interactions and improve perceptions.
How to target your ideal patients with digital marketing strategies
6 tips for better utilization of the digital marketing tools at your disposal
How to increase case acceptance by listening to your patients
By including patients in your case presentation, you increase their confidence and likelihood of acceptance.
Bracket Ears: A unique way to grow your practice
Born from two little girls' desire to raise money for autism awareness, Bracket Ears offers accessories to connect with patients of all ages and has seen tremendous strides in its first five years.
4 signs your online reputation may be at risk
Avoid these common risks to secure good online reviews and develop a good online reputation
Why don't my patients say yes?
Leveraging case presentations can make a big difference in increasing patient retention
Introducing the 2018 Cellerant ‘Best of Class’ Technology Award winners
Showcasing this year's winning products and the impact they're making on the industry.
The keys to practice growth
One owner reflects on how dentistry is changing and how other owners can grow their practices in the midst of it.
How to use social media as free advertising
Facebook can be a powerful tool for attracting more patients to your practice. Learn how to take advantage of it.
How to increase case acceptance with preconditioning
Patient interactions should involve your whole office, from the decorations to the staff.
How to attract new patients
When the market is already saturated, how do you make your practice stand out?
Are you tired of hiring bad marketing agencies?
3 keys to your success in finding the right marketing firm for your unique goals.
The true science fiction of future dentistry
Exploring the future of cutting-edge technology and what it will mean for the dental industry.
The 3 ideal types of patients you need to be attracting
If you're not marketing toward a specific audience, you might be wasting your time.
How do your dental marketing habits compare to other practices?
Knowing how your dental marketing habits compare to other practices can highlight new ideas to try, show you were to focus your efforts and where dentists are finding success.