Marketing
3 ways to support your staff with practice marketing software
August 3rd 2016It’s human nature to think of ways to make your life easier. We strive for efficiency, success and satisfaction in many different aspects of our lives. The same goals should be applied to your dental office and, most importantly, considered when you talk with your support staff.
The 3 myths about getting referrals for your dental practice
July 13th 2016There is a ton of information out there for the dental professional to consider when looking to increase their favorite type of patient acquisition (referrals), but, very little of it is actually relevant to the unique nature of dentistry. Here we explore three pervasive myths about referrals and how it applies to today’s dental practices.
3 ways to evaluate if you should attend a dental networking event
July 13th 2016Have you ever been invited to a networking event or mixer? One of the greatest challenges that dentists face is making sure that they get effective return on their time investment from choosing to attend a networking event. This article provides a simple and effective measurement system for dentists to use when evaluating whether or not the opportunity is worth the cost.
5 modern methods for reaching moms in your market
July 12th 2016Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?
The biggest mistakes dentists make: Not scripting all patient interactions
July 11th 2016Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.
Canadian dentists set record highs in use of social media and practice computerization
July 5th 2016Canadian dentists continue to increase their use of social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Twentieth Annual Future of Dentistry Survey.
How to use technology to manage your practice’s reputation
May 26th 2016As is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.
5 steps to building your practice brand
May 17th 2016As a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice - and whether they agree that you live up to those expectations.
5 ways to stop revenue-killing attrition in your dental practice
April 20th 2016Attrition is devastating to a practice, and not for the reason most practitioners think. Many assume that they are only losing revenue from one patient, and that there is always another new patient around the corner to make up the difference. However, loss of patients not only results in revenue loss but also in added expenses in marketing and onboarding new patients so the practice can maintain patient flow.
3 ways to synchronize your systems and promote your practice
April 20th 2016A harmonious office is a successful office. While we don’t always think of it in these terms, we all strive to create an efficient, cohesive, unified office where each team member works together and every process is streamlined.
3 ways to set social media goals that work for your dental practice
April 19th 2016It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.
3 ways to set social media goals that work for your dental practice
April 19th 2016It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.
The most innovative, unique way to grow your practice: Part 1
April 14th 2016Today, numerous dentists are still asking the big question, “What does it really take to have a highly successful dental practice in this new economy?” Recently I interviewed Eric Nuss, Director of the Henry Schein Business Dental Institute.
The 7 deadly sins of dental practice marketing
April 6th 2016The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.
The 7 deadly sins of dental practice marketing
April 6th 2016The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.
3 ways to help make communication the priority in your dental practice
March 31st 2016It’s no secret that many patients can be afraid of the dentist. While it’s unfortunate, I’ve found the best way to combat this issue is to educate effectively and communicate well. Communication is imperative not only to making a patient feel comfortable, but it is the foundation on which our relationships with our patients are built.
7 simple ways to increase your dental practice's "likes" on Facebook
March 31st 2016So why are Facebook fans so important? Well, there are several reasons. The first, and perhaps one of the most important, is that once you grow a large community of loyal fans, you increase your chances that your Facebook page will be seen. It's all about numbers.