Marketing
3 ways to attract new patients within 3 months
December 13th 2016Having an emotional connection to a brand is something which is rare, and storytelling is one way for your dental practice to stand out. Here are the top three ways you can be more personable on your dental website, and attract more patients who trust your clinical recommendations.
6 ways to find—and purge—social media deadbeats
October 18th 2016Ever since the earliest days, many social media professionals and do-it-yourselfers have been obsessed with the amount of followers they have on their social media networks-despite the fact that many of these followers are useless. So, why do so many dental practices and dental companies have so many deadbeat followers?
3 tips for tackling negative online reviews of your dental practice
September 29th 2016Every dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.
7 things your practice needs to know about the new Facebook business page
August 11th 2016Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
The importance of patient acquisition in a competitive market
August 9th 2016As attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.