Not sure why new patients aren't becoming loyal patients? Here are 5 reasons patients may decide to find a new dental home.
1. You didn’t offer a payment plan.
Good dental care and proper treatment doesn’t have to be severely discounted or your services “cheapened.” It does, however, need to seem accessible to average patients, otherwise, they may bail—even if they want the treatment.
2. Your patient education was inconsistent or unclear.
A patient who is confused is not only far from saying “yes,” but far from being a repeat customer.
3. Your practice doesn’t seem current.
As consumer perceptions shift to include digital as the standard, not the exception, you don’t want to be seen as practicing last-generation dentistry.
4. You didn’t deliver the expected results.
Some patients can seem a little nutty, but managing expectations is part of your job. Clarity is key to patient satisfaction.
5. Your customer service was subpar.
Maybe the patient didn’t feel special, or he or she sat a bit too long in the waiting room. If repeat business is the goal, then quality service is the foundation for success.
Effective case presentation is key to keeping patients and getting them to move forward with treatment. Check out this Morning Huddle video for tips:
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