How Banyan social media marketing can benefit your dental practice
Dr. Howard Glazer explains how Banyan benefited his practice.
While Dr. Howard Glazer has been a successful dentist for more than 40 years, he recently decided it was time to really tap into social media to attract more patients to his practice.
He needed a turnkey solution to make it happen, which is exactly what he found with Banyan, a social media marketing company that offers a patient photo and review sharing app.
What Dr. Glazer says about Banyan
During one of their presentations, I heard a rep from Banyan say, “social media is the new word of mouth.” That intrigued me. I’ve always been a big advocate of word-of-mouth advertising, but the next generation, the millennials, don’t do it that way. Everything is on their iPad or their iPhone.
Working with Banyan has been absolutely terrific. My patients love it, my staff members love it and it’s easy. It literally takes three steps—snap, sign and post—and it all happens from a dedicated iPad Mini. It’s programmed so all you have to do is snap a photo of a patient holding one of the Banyan signs, which can be tailored to your practice. I have a sign that says ‘I love Dr. Glazer.’
You take the photo and then a page comes up for patients to sign consent. The next page is the message for them to post the photo to Facebook. The photo also goes on my practice website, which Banyan created. Sometimes I’m in the photo, sometimes my assistant is in the photo. Patients love picking out the different signs, which are constantly changing.
Patients who post photos are also asked to write a review. We’re getting patients to give us five-star reviews, which is terrific.
Banyan has definitely helped my practice in two ways. First, it’s increased my reviews and second, it’s gotten my patients involved in active media as opposed to stale media. Instead of taking a picture of a tooth and sending it out on different social media channels, now I’m sending out a picture of a patient holding a sign expressing his delight.
Social media is the new word of mouth. With Banyan you promote yourself while patients also promote you. You can’t beat that. The photos are eye grabbing and once they’re on Facebook they can be shared all over. It’s a great marketing tool and we’ve definitely attracted new patients because of it.
For dentists who aren’t well versed in social media, this takes all the angst out of it. This is very easy to understand and use—Banyan basically does it all. You have to be involved in social media today and this is a simple and relatively inexpensive way to do it.
What office manager Julie Glazer says about Banyan
My patients love it. Banyan just adds more fun to the office—which is important for a dental practice. Patients come in looking forward to having their picture taken. And it’s easy to use. If I can do it anybody can do it.
I like it. That’s the bottom line. I’ve very happy with the service. It’s a great way of getting to the public