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    The biggest mistakes dentists make: Not scripting all patient interactions

    Scripting can streamline communication and strengthen relationships with patients.

    Based on his extensive experience with dentists over the past 30 years, Dr. Roger P. Levin has authored a new book entitled The 31 Biggest Mistakes Dentists Make. His premise is simple. As he says in the introduction, “We can learn from our mistakes. But isn’t it better to learn from other people’s mistakes?”

    Following is an excerpt from the book.

    Mistake #24: Not scripting all patient interactions

    Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.

    More biggest mistakes dentists make: Making decisions too slowly

    The verbal skills of clinically minded dentists and their team members may not measure up to their other abilities―effective communication isn’t typically part of their education and training. And in the course of a busy day, it’s difficult to optimize every exchange unless you’ve practiced a script ahead of time. Scripts provide the link between intention and implementation.

    When an existing or prospective patient calls your office, for example, staff members who answer the phone need to follow a script so that their words project warmth, competence and a strong desire to help. Otherwise, it’s easy to get distracted by what’s happening in the practice and miss making a real connection with the caller. Scripts should be prepared for interactions with patients in the office, too: welcoming them, presenting treatment and financing options, addressing questions, and asking for referrals. Scripting can transform inconsistent, ineffectual practice/patient dialogues into focused, purposeful and influential communication.

    More biggest mistakes dentists make: Thinking embezzlement will never happen

    Learn more about scripting and the other systems essential for practice success: Save $50 on doctor tuition for Dr. Levin’s seminar “The Business of Dentistry… Simplified” in Houston on September 15. Register with code DPM50 to receive your discount. For details and to register, click here.

    Dr. Roger P. Levin
    Dr. Roger P. Levin is a third-generation general dentist and the chairman and chief executive officer of Levin Group, Inc., the largest ...

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