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    5 things you need to know about dental marketing in 2018

    These proven strategies are designed to give your marketing plan a jump-start in the new year.

     

    Tablets and smart phone

    1. Mobile-first strategy

    In a recent study by Google, 96 percent of people use their smartphone to access information online, and dental patients are no different. That’s why the need for dentists to have a dynamic website that is designed for the mobile user continues to be so incredibly important. 

    A mobile-first strategy goes beyond the idea of just being mobile-friendly; it’s the concept of designing a website for the mobile user first, instead of simply adding functions that will help it operate on mobile devices. This is no longer a nice-to-have feature; if your website isn’t compatible with mobile, you stand to lose out on a tremendous amount of new patient opportunities. Now is the time to reach out to a trusted website designer to be sure your site is enabled for the mobile user.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...

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