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    The 3 ideal types of patients you need to be attracting

    If you're not marketing toward a specific audience, you might be wasting your time.

    What type of patient would you like to see more of in your practice?

    If you’re not sure of the answer, then you might need to hit the pause button on your marketing. Here’s the thing: it’s hard to determine what marketing activities would work best for you if you don’t know who it is that you’re trying to reach.

    Related article: How do your dental marketing habits compare to other practices?

    Three of the largest dental patient demographics today are Baby Boomers, millennials and moms. Each group has its own distinctive characteristics with needs that can be met through various marketing solutions, and homing in on those qualities can be what sets your office apart from the competition.

    Ideal patient type: Baby Boomers

    Baby Boomers are more active in retirement than generations past, and they want to look as good as they feel. They often have the money to spend on elective and cosmetic procedures, so messaging focused on smile maintenance will resonate with this group. At the opposite end of the spectrum, for Baby Boomers living on fixed incomes and possibly without dental benefits, offering alternative payment options may help them afford dental care they might otherwise assume they had to forego.

    Dentist with patientAn important note: don’t shy away from social media with this older generation. Many are voracious consumers of new technology, and data from a recent Google study indicates that Baby Boomers spend more time online than watching TV. In fact, the over 65 set is now the fastest growing group on Facebook. Online videos can also be very effective in reaching this key demographic.

    Ideal patient type: millennials

    Millennials are fast becoming the country’s largest generation, expected to overtake Baby Boomers in numbers in the coming few years. And while the label may invoke images of teenagers and young adults with their heads buried in their smartphones, the oldest millennials will be turning 36 this year. Regardless of their ages, millennials are an ideal audience for dentists who are looking to attract patients and build long-term relationships.

    To effectively market to this age group, your digital presence must be on point. Your website needs to be mobile-friendly and should include online appointing features. Online reviews on third-party sites (think Google, Yelp and Healthgrades) are an absolute must.

    Related article: One simple way to build patient loyalty

    Speaking of online reviews, millennials are just as comfortable with rating businesses online as they are with trusting complete strangers’ reviews, so if you and your team aren’t actively asking them to rate your practice on Facebook or leave a Google review, then you’re likely missing out on countless word-of-mouth opportunities.

    Up next: The third ideal patient type

    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...

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