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Finding a dentist is often more than word of mouth, it’s keywords in search engines. An increasing number of patients are finding providers through Google - in fact, search is the most popular online activity behind email.
To get more business, providers need to attract more users through search engine optimization. But how does SEO work?
A lot happens behind the scenes of search: Google, Yahoo and Bing uses algorithms and many other factors to present users with the best results. While much of SEO is trial and error, there are several tools and tactics you can use to boost your SEO.
The first step is getting your site indexed in Google so that it shows up in search results. Typically search engines do this automatically, but you can also manually index your site by making a request with Google.
The second step is becoming more relevant than your competitors by utilizing best practices. "If you’re not putting forth that effort and your competitors are, you’ll continue to fall in the search results," says Lindsey Albanese, an SEO expert at Officite, which provides web services to dental professionals.
So the longer you wait, the lower you rank.
The best way to stay more relevant than competitors is to create quality content on a regular basis that is relevant to your market and the end user. Actively blogging about relevant topics will keep users returning to your site and signal to Google that you're refreshing content, even if your practice hasn't changed in five years.
Content also allows you a chance to inject keywords that will help boost your SEO performance. For instance, Google prefers longer-tail, semantic keywords like “Dentist in Downers Grove” or “teeth whitening in Brentwood.”
The key is to use them naturally, because simply jamming as many keywords as possible into your content will have the opposite effect and cause Google to de-rank your site.
In this free e-book courtesy of our sponsor Officite, we decode SEO and offer tips, as well as tactics to avoid, to help your site rank No. 1. Click here to download the free e-book!