How to use marketing to increase patient comfort

June 24, 2015

The way you market your practice is directly related to the comfort level of your patients. The more comfortable they feel, the more patients you will earn and retain.

The way you market your practice is directly related to the comfort level of your patients. The more comfortable they feel, the more patients you will earn and retain.

People like to do business with people they like and make people who make them feel comfortable. This is especially vital to your dental practice.

Familiarity builds trust, the #1 ingredient in establishing rapport that leads to a feeling of comfort. That’s true no matter what business you’re in, and it’s vital for dentists because what you do is so very personal.

So what does this mean for you and your marketing efforts?

We have compiled some marketing tips that will increase your patient comfort:

1.       Show your face

2.       Talk about issues that you help solve

3.       Use patient testimonials

4.       Use educational videos and marketing materials

Download our free e-book to get the full list and start increasing patient comfort today!