Video Series: How to empower your practice with social media

December 09, 2013

Social media isn’t just for Justin Bieber and Obama: Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. We talked to three of the most socially savvy dentists to see how they got their clout.

Dr. Edward Zuckerberg: "Jump in social media marketing early" [VIDEO]

December 09, 2013

Back in March, Edward Zuckerberg, the dentist dad of Facebook founder Mark Zuckerberg, told us that social media can make a big difference by showing off all the great things a dentist does and the technologies he or she uses.

The 5 worst social media mistakes small businesses are guilty of

December 09, 2013

Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. The power of social media does have its obvious benefits; however, to reap those benefits and to really achieve the desired impact on your practice, one must devote time and determination to the maintenance required.

Cloud Technology: Blending of work, personal lives

October 09, 2012

The power the Cloud brings to our daily life is actually quite understated. Yes, the excitement is great -- but the reality is even greater. What we are seeing is the intersection and synergy of societal trends magnified by technological forces that enhance those societal trends.

Dental community reacts to Dollars and Dentists

June 29, 2012

In light of the recent investigative film that examined the flaws in the dental care system, dental professionals from across the country have expressed mixed reactions. FRONTLINE and the Center for Public Integrity were behind the production of the film.

DPR Friday: Inside look at a new dental composite based on nanotech, causes of dental phobia [VIDEO]

June 29, 2012

This week's DPR Friday episode features a special look at a newly-developed dental composite based on nanotechnology. The dental filling reportedly kills bacteria and takes it a step further by regenerating the tooth structure. A special report on dental anxiety from the University of Sydney shows that women in their 40s are likely to have a "perceived traumatic dental experience" that keeps them from following through with treatment procedures. Watch the episode to hear more about dental phobia triggers and how to treat them.  

Industry partnership helps dentists increase their social media IQ

June 29, 2012

AMD LASERS, a global leader in dental lasers and dental laser education, announced a partnership with leading dental trade publication Dental Products Report to sponsor  a social media training series for dental professionals.

How to rapidly communicate with your patients [VIDEO]

June 28, 2012

The second video interview in a series on social media with Dr. Edward Zuckerberg, the dentist dad of Facebook Founder Mark Zuckerberg, offers insight focusing on how social media platforms can affect your dental practice.

4 Tips to manage your practice like Steve Jobs managed Apple

June 28, 2012

Biographer Walter Isaacson outlined core leadership strengths that can be used to characterize Apple founder and personal computing pioneer Steve Jobs in a Harvard Business Review article. These four approaches to leadership can be applied to the improvement of your dental practice. ExecTech, a practice management consulting firm, breaks them down. Focus

Dental professionals, consumers share thoughts about coverage gaps in America's communities

June 28, 2012

The investigative team at the television show FRONTLINE and the Center for Public Integrity, joined forces to produce the film “Dollars and Dentists,” which examined the dental care system and offers some solutions to correct problems found within it.

Digital Clinic honored as the second most innovative dental practice product

June 28, 2012

Digital Clinic was awarded second-place honors for the most innovative dental practice product at the Henry Schein Inc. 17th Annual Dental National Sales Meeting on June 11, 2012. The company provides dynamic, interactive and internet-linked digital signage for dental practice waiting rooms.

The impact of the ACA decision on dental care

June 28, 2012

The Supreme Court rules the Affordable Care Act constitutional. On March 23, 2010, President Obama signed the Affordable Care Act. According to U.S. Department of Health and Human Services Website, the law puts in place comprehensive health insurance reforms that will roll out over four years and beyond, with most changes taking place by 2014.

Same Day Smile Makeover: Selecting the right patients

June 25, 2012

This second installment to Dr. Havery Silverman's Same Day Smile Makeover Series provides tips on how to select the right candidate for this cosmetic dentistry procedure. In the last issue of this series, I described an optional treatment that works as an alternative to conventional porcelain laminate veneers when doing elective cosmetic dentistry. 

7 ways to lead the pack in cosmetic dentistry

June 25, 2012

1. Consider offering an affordable, non-invasive veneer as an option to conventional porcelain veneers. There are several non-invasive techniques you might choose to use. Not everyone needs or can afford porcelain veneers. Sure they are a great service for our patients, but composites have evolved.

PBS to air "Dollars and Dentists" documentary

June 22, 2012

The investigative team at the television show FRONTLINE and the Center for Public Integrity, have joined forces to produce the film “Dollars and Dentists,” which examines the dental care system and offers some solutions to correct problems found within it.

Leonie von Zesch: A pioneer for dentistry

June 21, 2012

The 1906 San Francisco earthquake that brought down buildings and ignited fires was not enough to keep dental surgeon Leonie von Zesch from practicing. Neither were the bone-chilling temperatures of Alaska where she reached indigenous peoples by dogsled, Model T, or bi-plane and Arizona’s heat where she performed emergency dental surgery along a dusty roadside.

5 best retirement destinations [PHOTOS]

June 20, 2012

DPR readers are always looking for ways to extend the longevity of their careers. With that comes the importance of keeping up-to-date on the latest and greatest in technology and making ergonomics a priority. But when the time comes for retirement, be sure to go out on top and with a plan to live out your next chapter exactly where you want.

Social media agency launches cosmetic dentistry marketing program

June 18, 2012

Social media agency Maximize Social Media LLC announced its cosmetic dentistry marketing program Friday, providing online marketing support to cosmetic dentistry practices worldwide. The agency will provide complete social media management for dentists who offer cosmetic surgery, reconstruction, and other specialized oral procedures.

5 ways dental lasers are used to treat patients

June 15, 2012

In the field of laser dentistry, patients and dentists are seeing benefits associated with the advancements in laser technology. Soft-tissue lasers cause far less patient discomfort with the ability to achieve simultaneous cutting and coagulation. The Food and Drug Administration has cleared the use of dental lasers in more than 20 dental procedures.

How to make an impact with your social media photos

June 14, 2012

As dental practice marketing completely transforms from the simplicity of running a few ads in the Yellow Pages to the complexity of updating your website and regularly contributing to social media, photographs are becoming more and more important to your practice.

Are your patients taking advantage of you?

June 14, 2012

Of course you want to help when you can. You want to be flexible and make sure all your patients get the care they need. But you also have to be careful. Most of your patients, if not all of your patients, are good people, people who need your guidance to ensure they maintain the best oral care possible. Because of that, it’s easy to let your guard down and maybe even become a little too trusting. Even though people generally are good, there are some you need to watch out for, the ones who are always looking for ways to walk away with something for nothing.

SomnoMed partners with Benco Dental

June 14, 2012

Sleep apnea can and should have an awful lot to do with you and your practice. Recent studies have proven that oral appliance therapy is effective when treating patients with mild to moderate sleep apnea-that’s where big opportunities can arise for dentists.

June Book Review: How to use power listening to understand and treat your patients

June 12, 2012

DPR editors have compiled a list of must-read books with your dental practice's management goals in mind. The concepts and ideas conveyed through each book can easily translate into your dental practice, among your staff and even your patients.

New board for National Children's Oral Health Foundation

June 12, 2012

The National Children’s Oral Health Foundation: America’s ToothFairy® (NCOHF) announces the election of a new slate of officers for 2013 and welcomes new Board Members Robert Hayman, Abe Reichental, Rebecca Slayton DDS, PhD, Melissa Summerfield and Stephen Thorne, IV. The NCOHF slate of officers is as follows:

Likeable and Henry Schein launch Likeable Dentists platform

June 11, 2012

Likeable today announced the launch of Likeable Dentists, the first vertical of Likeable Local, a Facebook marketing solution for small businesses. Likeable Dentists was created in conjunction with Likeable's mission to help organizations use social media to build relationships, engage with fans and create a more likeable world.

10 ways you should never describe yourself

June 11, 2012

Great marketing isn't always easy. Whether marketing yourself, your practice or a dental product, there is a fine line between messages and strategies that make you feel good and messages and strategies that make your potential patients and customers say yes to what you're offering.

Are dental price clubs misleading?

June 11, 2012

Ben Popken, columnist for the personal finance blog Smart Money, points out that most dental insurance coverage plans are poor. Dental price clubs, which offer pre-negotiated lower rates to consumers, might be a better option for the uninsured or those who have maxed out their annual insurance payout.

Henry Schein ranks 303 on the 2012 FORTUNE 500 list

June 11, 2012

Henry Schein Inc. ranked 303 on the 2012 FORTUNE 500 list of largest U.S. public companies, which is based on 2011 revenue. The dental products distributor moved up 14 spots with revenue of $8.5 billion, a gain of 13.3% from 2010. According to Henry Schien CEO Stanley Bergman, 54% of Schein's business is in the dental space. Technology is responsible for 13% of the company's profits. 

Dental practice optimizes in-house restorations with Vident's VITA 3D-Master® Shade Guide, VITABLOCS® RealLife

June 11, 2012

Founder Dr. Anthony Hatch has transformed his new Scripps Rock Dental office in San Diego, Calif. from a conventional business park office with a white-walled interior into a vibrant, colorful space that sings. The move from Hatch Dental on Wexford Street to the new Scripps Rock Dental in Scripps Ranch was a labor of love. With everything from musically inspired artwork to traditional and trendy guitars on the walls, Scripps Rock Dental seems to be hitting all the right notes with its patients.

Dental therapist controversy rises

June 04, 2012

While dental organizations warn that patient safety is at stake, California and other states are exploring dental therapy models to expand the dental workforce and to address the problem of people going without oral healthcare.

Planmeca names Henry Schein as a distributor

June 04, 2012

Planmeca, maker of the ProMax 3D imaging system, announced Friday that it has named Henry Schein, Inc. as a US distributor of its full line of dental equipment, software and other products, including its category-leading digital imaging products