To protect and preserve

July 25, 2012

The practicing dentist works diligently to accumulate assets and income. He or she has little time or inclination to consider that someone may attempt to take those assets or income by starting litigation. Maybe the thought of a potential lawsuit has not entered the dentist’s mind. Why should it? The dentist may think “What could I possibly do to cause someone to sue me?”

I dated a patient

May 30, 2012

Sometimes it’s worth the risk. That’s what a Wisconsin-based dentist decided when one of his patients asked him out. He wasn’t sure if it was a good idea at first, but after talking with her more and realizing how much they had in common, he changed his mind. “I thought about it for awhile before I responded to her interest in me,” he said. “I was hesitant because I was worried that if it didn’t work out, I would lose her as a patient and there could be some negative ramifications.”

Do you Google yourself?

March 21, 2012

Recommendations from friends are still a big part of how patients find a new dentist, but in a time when the whole world is much more closely connected through the Internet those “recommendations” and “friends” are available from a much wider array of sources, all of which are easily searchable.

Marketing Insider: Let your humanity show

March 21, 2012

Successful case acceptance-especially among new patients-begins long before case presentation. When a new patient enters your office, his antenna is finely tuned for all messages-spoken and unspoken-that will help him form an impression of your practice. When that impression is positive, it increases your chances of treatment acceptance.