Marketing your CAD/CAM system
September 06, 2012
Frequently, I find I have to convince dentists that their technology plays an important role in their practice marketing. The fact is, technology has huge marketing implications-especially for dentists who have added CAD/CAM technology, such as CEREC® or E4D, to their practice. While these types of devices are on the high end of equipment expenditure, they are also on the high end of consumer appeal. Quite simply, patients are eager to find ways to spend less time in the dentist’s office.