ROI

How to fail (and succeed) at marketing
How to fail (and succeed) at marketingMarketing a dental practice won't always be successful — Dr. Jill Sonner shares how one big failure helped to create success later on.
What technology is right for your practice?
What technology is right for your practice?Integrating new technology in your practice doesn’t have to be painful.
The 4 key questions to ask before investing in new technologiesDecisions about whether to purchase new technology for your dental practice have become more challenging for two reasons.
How to determine the ROI of dental digital radiography equipment
How to determine the ROI of dental digital radiography equipmentWhen it comes to ROI, there are few technology stories more compelling than digital radiography.