Naomi Cooper

6 signs marketing your dental practice could be a waste of your timeThe key practice management areas to focus on before spending those hard-earned marketing dollars.
The evolution of patient communication
The evolution of patient communicationThe way practices communicate with patients is changing as technology advances .
Online dental marketing 2.0
Online dental marketing 2.0How to build on what you already know to create a more dynamic online strategy.
4 secrets for successful online marketing
4 secrets for successful online marketingThe truth about online marketing that all dentists need to know.
3 tips for tackling negative online reviews of your dental practice
3 tips for tackling negative online reviews of your dental practiceEvery dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.
5 modern methods for reaching moms in your marketMuch has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?
3 ways to set social media goals that work for your dental practiceIt’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.
5 important office updates for a modern practiceMany dentists spend a great deal of time and money designing a stunning website and fleshing out their online profiles, but how can they ensure that their physical presence is on par as well? Here are 5 things you can do to ensure your practice stands out.
Boosting your online reputation: 10 hacks every dentist should knowDid you know that 88 percent of consumers trust online reviews as much as personal recommendations? Today, it’s absolutely critical for all dentists to be aware of what is being said about them online. And while patient reviews may first come to mind, there are multiple elements that make up a dentist’s online identity.
7 steps to creating dental practice videos
7 steps to creating dental practice videosOnline videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.