Lou Shuman

How to ensure your email is HIPAA compliant
How to ensure your email is HIPAA compliantThis month, in part two of a two-part series, Dr. Shuman continues his conversation with Robert McDermott, president and CEO of iCoreConnect, on the topic of HIPAA compliance and electronic protected health information (ePHI). This column provides greater depth on the required safeguards for HIPAA-compliant management of ePHI, as well as the relative security of cloud-based systems for the dental office.
Can email really be HIPAA compliant?
Can email really be HIPAA compliant?In part one of a two-part series, Dr. Lou Shuman and Robert McDermott discuss if email can satisfy HIPAA regulations—and how you can ensure electronic protected health information remains secure.
The top 5 dental marketing scams
The top 5 dental marketing scamsIf it sounds too good to be true, it probably is—so beware these common marketing scams.
The enormous impact of SMART technologies on dentistry
The enormous impact of SMART technologies on dentistrySMART technologies are changing the way dental practices are managed—for the better.
The critical reasons your dental practice needs a mobile website
The critical reasons your dental practice needs a mobile websiteEach month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more. This month, Dr. Shuman consults with Cory Roletto MBA cofounder of WEO Media. He sits down with Cory to discuss mobile websites and responsive design.
Getting real about social media marketing for the dental practice
Getting real about social media marketing for the dental practiceEach month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.
Dental 3D University updates speaker lineup
Dental 3D University updates speaker lineupHeld October 7-8, 2016, in Boston, MA, 3DU is hosted by KaVo Kerr Group imaging brands Gendex™, NOMAD™, SOREDEX™ and Instrumentarium™. The 2-day event offers dental professionals an educational environment dedicated to Cone Beam 3D (CBCT) solutions — worth up to 11 CE credits — that will enhance their practice and put them in full control of treatment outcomes
7 things your practice needs to know about the new Facebook business page
7 things your practice needs to know about the new Facebook business pageHave you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
How to use Facebook to successfully market your dental practice
How to use Facebook to successfully market your dental practiceFacebook can be a valuable marketing tool­ for dental practices—if you know how to make the best of it. .
How videos can improve online marketing performance
How videos can improve online marketing performanceIncorporating videos into your dental practice’s website, social media and online presence can bring big returns.