Ian McNickle

The power of website lead conversion
The power of website lead conversionHow generating web traffic—and successfully converting that traffic into new patient leads—can have huge benefits for your practice.
7 things your practice needs to know about the new Facebook business page
7 things your practice needs to know about the new Facebook business pageHave you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
How to use Facebook to successfully market your dental practice
How to use Facebook to successfully market your dental practiceFacebook can be a valuable marketing tool­ for dental practices—if you know how to make the best of it. .
How videos can improve online marketing performance
How videos can improve online marketing performanceIncorporating videos into your dental practice’s website, social media and online presence can bring big returns.
6 simple steps to great SEO
6 simple steps to great SEOSearch engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.
The role of the dental team in online marketing
The role of the dental team in online marketingCan a practice's digital presence be managed entirely by the dental team? Two experts weigh in.