Small-headed handpieces are nothing new. I’m guessing most of us have owned one at some point in our careers. We’ve been enamored by their compact size but underwhelmed by their ability to cut tooth structure.
I recently attended a Transitions Seminar presented by a well known dental advisor. The presenter was an attorney and has spent a significant number of years dealing with dentists as well as with other professionals advising them on wealth management, practice management and transition strategies.
Have you ever heard of the Institute for Oral Health? This organization identifies best practices in oral health and then encourages collaboration between dental insurance companies, physicians, dentists (private practice, academia and public health) and researchers to benefit the public and the profession. This year’s annual conference theme was on preventive dentistry and I was lucky to attend.
A website is certainly a key component of any dental practice marketing plan. And search engine optimization, which enables your website to rank higher in search engine results, also is an important strategy. But the unsung hero in today’s world of online marketing is most certainly the burgeoning field of online reputation management.
Have you ever wished you had an extra employee whose job was to organize all of the practice information you generate each day and use it to help you run your practice more efficiently? Obviously a position like this would not be a cost-effective tool for practice improvement in any but the largest offices. Fortunately Dr.