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    If you had $10,000 to spend, what should you spend it on in your dental practice? Part 2 of 2

     

    We’re all looking for the smartest way to spend our money. We want to make sure that when we decide to purchase something, it’s really going to be the best thing on which we can possibly spend our hard-earned cash.

    The same holds true for your dental practice, which is, don’t forget, a small business. You need to know every penny you spend in your practice is a worthwhile use of your funds. If not, your business could be in trouble.

    With that in mind, we reached out to several of the nation’s leading dental consultants and dealer representatives and asked them one simple question: If a dentist had $10,000 to spend, what should he or she spend it on? We shared half of these responses in the August issue of Dental Products report, and now we bring you Part 2. From equipment to training and everything in between, read on to see what advice we were given on how you should spend your money.

    Part 1: What $10,000 could do for your practice

    Rachel Mele, consultant

    If a dentist had just $10,000 to spend this year, I’d suggest they put those dollars towards a Solea laser.

    As a mother to three children, I want what is best for my kids. My son, Joseph, who is 6, was recently diagnosed with six cavities. The dentist recommended six separate visits were Joseph would get Novocain or possibly anesthesia to fill his cavities. This protective mother was shocked. I may work in the dental industry but not on the clinical side. I want my children to avoid pain whenever it can be avoided. I also don’t want to pull them out of school more than I need to.

    I did some research and learned about Solea lasers. I moved Joseph to a Solea practice where he had his cavities filled quickly and without Novocain or any pain whatsoever. Joseph was so excited about his visit to the dentist, he changed the home screen photo on my iPhone to a picture of him and his dentist (slightly awkward). Today, I tell all my mommy friends about Solea and have referred several of them to our new dentist. According to the American Dental Association Health Policy Institute, more children than ever are visiting the dentist (as opposed to adult visits, which are declining steadily). Solea laser practices have a unique opportunity to attract moms who want a better alternative for their children. A pain-free, drug-free option. From what I understand, $10,000 would cover about five monthly payments toward a Solea laser. By then, the dentist would see efficiency gains and new patient volume increases that would put him/her well ahead of the remaining monthly payments.

    Related reading: The best dental products for your bucks

    Kevin Henry
    Kevin Henry is the group editorial director for Advanstar Dental Media and has more than 15 years of experience in the dental ...
    E-BOOK: The Dentist's Definitive Guide to Investing in 2016 - Download now!

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