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Exclusive Survey: Part of the team

As patient care becomes more complex and we learn more about the oral-systemic link, it’s becoming even more clear that GPs and MDs must work together to provide the best patient care possible. Here’s what you can do to help develop and strengthen those relationships and how doing so can benefit your patients and your practice.
Dental Products Report
2010-08
Tue, 2010-08-03 20:29 | Renee Knight

The Take-Aways

  • Dentistry is about more than just treating the mouth. It’s about whole body health and helping your patients realize that.
  • Dentists and physicians are working together now more than ever to provide their patients with optimal care, but there’s still a long way to go to get that communication to the level it should be.

39%

of respondents said their clinical training in school prepared them very well for the periodontal problems they’ve experienced in private practice.
Source: June 2010 DPR Periodontics Survey


Your patients are aware

With all the media coverage and information available on the Internet, your patients have heard about the oral-systemic link and likely have questions. In fact, 72% of survey respondents have noticed an increased awareness among patients about periodontal disease and treatment, or the oral-systemic link. And the medical world isn’t ignoring it. Websites like the American Diabetes Association’s (diabetes.org) provide information about the link between perio and diabetes and why it’s important for patients to see a dentist.


97%

of respondents always or sometimes perform some treatment before making a referral to a periodontist.
Source: June 2010 DPR Periodontics Survey


52%

of respondents consider scaling and root planing to be definitive periodontal therapy.
Source: June 2010 DPR Periodontics Survey


It can lead to referrals

Even though this is about improved patient care, developing strong relationships with MDs in your area can lead to practice growth, said Robert Spiel, MBA, of Spiel Consulting. If you reach out to physicians to establish that relationship, they’re more likely to look to you when they need to refer a patient to a dentist. Here’s how you can help get them to that point:

  • Show them you’re the expert they want to work with. When you talk with a physician, make sure you know your stuff. Be able to speak their language and communicate with them, whether it’s about a specific patient or an oral-systemic link related topic.
  • Introduce yourself. Don’t be afraid to stop in to a practice, introduce yourself and maybe even hand out some literature about the oral-systemic link. Follow up with a phone call.
  • Put together a lunch-and-learn. Include your staff and the physician’s staff. This helps create the kind of tie you already have with the dental specialists you work with.
  • Don’t be intimidated by the process. As a GP, you’re likely used to being courted by specialists. You just have to turn this around and take on the role of the courter. How? Set a goal to reach out to a MD and make it happen.
  • Remember documentation. Once you start working with MDs, you have to have a documentation system so you can keep each other informed about the patients you share. You have to share information or it will hurt the relationship and defeat the purpose.
  • Pay it forward. You can’t just sit back and let your new physician friends send you referrals. You have to return the favor.
  • Maintain the relationship. Just like with any other professional relationship, you have to keep in touch. Set up further lunch and learns, stop by to say hello or just make a phone call.

It's time to come together. With everything we know and are learning about the oral-systemic link, dentistry can no longer be the missing piece of to the health care puzzle, an entity separate from the rest of the health care team. That simply isn't good enough for your patients. You have to become involved in your patients' overall health, and that means building relationships with their medical doctors.

Diabetes. Heart disease. Low birth-weight babies. These are just a few of the systemic conditions associated with periodontal disease, and among the reasons it’s so important for dentists and physicians to communicate, to have a relationship where both sides feel comfortable coming to the other for advice. And sure, as more research comes out about the oral-systemic link and both sides see the need for stronger MD/DDS relationships, the line separating dentistry from the rest of the health care team has gotten thinner. But many professionals on both sides of that line say there’s still a long way to go.

“It’s not about dentistry, and it’s not about medicine. It’s about overall health and well being,” said Dr. Sam Low, President of the American Academy of Periodontology. “Oral health care is part of that process, and that’s the concept that needs to occur.”

It starts in school

Before their careers even begin, dental students and medical students are separated, Dr. Low said. They typically don’t interact much during their schooling, and while dental students learn a lot about medicine and the rest of the body, medical students typically don’t learn much about dentistry and the mouth. So when a physician comes across a problem that a dentist should see, he may not even notice it, or if he does, he might not think to refer or even make a call to a DDS.

Yet patients consider themselves as a whole person, not as a body and a mouth, said Dr. Barbara Gottlieb, an MD who works at Brookside Community Health Center in Massachusetts. Often patients will come to MDs with dental problems, even though physicians aren’t properly trained in this area—making communication between the DDS and the MD vital. Physicians know a lot about the human body and its pathologies, but they simply aren’t taught much about the mouth and its relationship to the systemic conditions they see every day. They’re becoming more and more interested and educated, but they certainly don’t have the knowledge you do.

Luckily for Dr. Gottlieb, she can turn to the dentists who work in the health care center for advice, an advantage most physicians and dentists just don’t have.

“On the occasion where I have to communicate with dentists who are outside of my own system, the communication is a lot more difficult,” Dr. Gottlieb said. “Often the patient is the liaison, which you wouldn’t find with other specialists. You’d have provider-to-provider communication, and you wouldn’t just rely on the patient to say my dentist told me to do this or that. When that happens and I try to connect with the dentist to get more information, sometimes I don’t hear back.”

Taking the first step

Changing medical school curriculum and integrating the two disciplines is one way to solve the separation problem, but that’s not something you can control. There are, however, several things you can do to develop and maintain relationships with the physicians in your area. The easiest? Pick up the phone.

Yes, this can be intimidating. Because you don’t interact with physicians on a regular basis, you may be hesitant to make that call, said Dr. Kelly Blodgett. Maybe you’re worried about not being able to communicate the problem, or maybe you think the physician won’t want to bother with your call. You have to get over that. It’s highly unlikely the physician will call you, and if you want to provide the patient with the best care possible, you have to be the one to get the lines of communication flowing. And talking about something you have in common—a patient—is the best way to do that.

“It’s a health care provider on the other end of the phone, just like you,” Dr. Blodgett said. “Both of you are interested in seeing the patient healthy. Focus on that rather than, ‘they know things I don’t know and I don’t want to sound  ignorant.’ It’s not about that. It’s about helping the patient see better health.”

Most physicians are appreciative, even flattered, when you call them about a patient, periodontist Dr. Peter Cabrera said. Whether you’ve noticed a potential problem or have a question for them about medication a patient is taking, they tend to be happy for the contact. And after you call them three or four times and establish yourself as a doctor who knows what you’re talking about, they may even start calling you.

Beyond the phone

It’s also not a bad idea to reach out to physicians you know socially, Dr. Blodgett said. If you know someone at the golf course or local sports club, talk to him or her about the importance of including dentists as part of the health care team. This “grass roots” approach may help get some physicians thinking more about the oral-systemic link and what it means for their patients, and hopefully will help break down some of the barriers that still seem to exist between many GPs and MDs.

You don’t have to limit those in-person conversations just to people you already know. Don’t be afraid to stop in at a local physician’s practice and introduce yourself, even if you don’t necessarily have a patient to talk about, said Bob Spiel, MBA, of Spiel Consulting. Bring some information about the oral-systemic link, and maybe even some type of treat to help staff members remember you. Follow up by inviting the physician to breakfast or out for coffee. Little gestures like that can help remind the physician you’re there and happy to work with him whenever you can.

“It’s the one-on-one relationships that make a difference,” Dr. Low said.” If I were a young dentist starting out in practice I think I would attempt to stop by and see every general physician, OB/GYN and internist in the community.”

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