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    7 things your practice needs to know about the new Facebook business page

    Facebook has made some changes to business pages, which could mean changes for your dental practice's social media marketing strategy.

    In our column last month, we discussed several updates related to Facebook, including the Newsfeed algorithm for getting seen, and a new search feature being tested. This month we are continuing with Facebook since they just rolled out a big new change.

    Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.

    Related reading: How to use Facebook to successfully market your dental practice

    Think of Facebook as one of the doors to your practice. When potential and current patients are visiting your page, it’s important for them to see the best possible reflection of your practice. Staying current on the updates, ensuring you’re implementing any necessary changes, and working with new tools to increase patient conversion can help boost your practice above the competition.

    We have outlined the latest changes, and offered some suggestions on how best to use them to your advantage. 

    Continue to the next page to see the changes — and how your practice can benefit from them.


    Ian McNickle
    Ian McNickle is the co-founder of the dental marketing firm WEO Media. He holds a BS in Mechanical Engineering from Washington State ...
    Dr. Lou Shuman
    Dr. Lou Shuman is a long-time contributor to Dental Products Report and is president and CEO of Cellerant Consultant Group and managing ...


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